Increase Enrollment in Your Daycare with Events

Adding new families to your daycare's contact list can significantly enhance your enrollment rates and overall business success. Based on the insights from a seasoned child care provider, here are some actionable tips to increase your daycare enrollment using events.

1. Build and Maintain a Contact List

Why it Matters: Maintaining a comprehensive contact list of anyone who has shown interest in your daycare is crucial. This list should include names, phone numbers, and email addresses.

How to Implement:

• Ask for Information First: Before providing any details about your daycare, ask for the caller’s contact information.
• Systematic Collection: Ensure you have a system to collect information during tours and inquiries.

2. Utilize the Rule of Seven

Why it Matters: According to the Rule of Seven, you need to make contact with potential customers at least seven times within 18 months to be remembered.

How to Implement:

• Multiple Touchpoints: Use phone calls, text messages, emails, and social media to keep your daycare top of mind.
• Regular Updates: Send regular updates and reminders about your daycare's offerings and events.

3. Host and Participate in Events

Why it Matters: Events can attract new families and expand your contact list quickly.

How to Implement:

• Host Open Houses: Organize open house events with free activities and tours.
• Participate in Community Events: Join local fairs and school events to reach a wider audience.
• Virtual Events: Host virtual sessions to inform the community about child care assistance programs and your services.

4. Create Enticing Event Experiences

Why it Matters: Attracting attention at events ensures people stop by your table and engage with your offerings.

How to Implement:

• Appealing Setup: Make your table attractive with branded materials, snacks, and school supplies.
• Interactive Elements: Offer free items in exchange for contact information.

5. Implement a Raffle System

Why it Matters: Offering a high-value prize can increase engagement and the number of contacts collected.

How to Implement:

• Promote a Prize: Raffle a valuable item like an iPad.
• Referral System: Use a referral system where attendees send a link to friends to fill out a referral form. Match these referrals to your contact list for the raffle entry.

6. Leverage Technology

Why it Matters: Efficiently managing a large contact list requires robust technology.

How to Implement:

• Website and CRM: Ensure you have a well-designed website with CRM capabilities to manage and track your contacts.
• Instant Notifications: Set up notifications to stay on top of new entries and referrals.

7. Maximize Visibility and Engagement

Why it Matters: Increased visibility at events helps attract more people to your table.

How to Implement:

• Eye-Catching Signs: Use large signs to draw attention from afar.
• Collaborate with DJs: Partner with event DJs to announce your activities and hype up your table.

Daycare Enrollment Tips

Implementing these strategies can significantly enhance your ability to attract and enroll new families in your daycare. Focus on building a robust contact list, engaging potential clients through multiple touchpoints, and creating memorable event experiences. Use technology to streamline your processes and maximize your daycare's visibility and engagement at community events. By following these actionable tips, you can increase enrollment and grow your daycare business effectively!

Want assistance marketing your facility or franchise? Connect with the Winsome Marketing team.