60 AI Prompts for PR Professionals

AI has become an invaluable tool for public relations professionals.

With 77.8% of PR experts using AI for ideation and 72.4% for content creation, it's clear that artificial intelligence is revolutionizing the industry (Prowly). This comprehensive guide provides 60 effective AI prompts to enhance your PR strategies, streamline your workflow, and deliver impactful results.

News Release Generation (12 prompts)

1. Draft a news release announcing a new product launch for [product details & company]. Include the [features, benefits, launch date, and information on where interested parties can request a demo].
2. Create a news release for [upcoming corporate event/industry conference/charity gala].
3. Generate a news release highlighting our [company's recent award win] as if you're an experienced PR executive.
4. Write a news release announcing our product line expansion to include [new solutions]. Highlight the unique features and benefits of each.
5. Highlight the findings of our latest customer satisfaction survey in a comprehensive news release.
6. Write a news release to reveal our latest partnership with [insert name of prominent industry leader].
7. Draft a stirring news release sharing the success story of our recent fundraising campaign, which raised [insert specific amount] for [name initiative beneficiary].
8. Write a news release introducing our mobile app and detailing how it revolutionizes the customer experience.
9. Introduce our company's innovative sustainability and other CSR efforts in a news release. Discuss measurable impacts and ongoing partnerships with [name environmental organizations].
10. Announce our product and service expansion into a new market/international markets. Highlight the [significance and strategic reasons behind this expansion].
11. Create a news release announcing the appointment of a new executive team member, highlighting their background and vision for the company.
12. Draft a news release detailing the company's financial performance for the past quarter, including key metrics and future projections.

Social Media Campaign Ideas (12 prompts)

1. Develop a social media campaign for our brand awareness month. Prepare a detailed content calendar outlining each platform's post schedules, content types, and key messaging.
2. Compose tweets promoting our latest service offering with relevant hashtags. [paste details].
3. Create engaging Instagram captions for our new product line. Keep them brief and actionable with call-to-action phrases. [paste details].
4. Brainstorm hashtag challenge ideas on Instagram to encourage user-generated content related to our brand.
5. Generate social media captions for a new blog post published on our website. [paste content/link].
6. Write a LinkedIn post series highlighting our company's recent milestones to enhance our professional reputation.
7. Create a script for a promotional YouTube video announcing a limited-time discount or special offer on our products.
8. Write a post sharing a link to our latest podcast episode or video interview. Entice our audience to listen/watch by adding a sneak peek of [key topics or guests featured in the episode].
9. Write a Facebook post launching our new loyalty program and inviting customers to sign up.
10. Craft compelling Facebook ad copy to promote our holiday collection.
11. Design a Twitter thread showcasing customer testimonials and success stories.
12. Create a series of LinkedIn posts highlighting thought leadership content from company executives.

SEO Content Creation (12 prompts)

1. Write an SEO-optimized article about the benefits of [list products/services]. Structure the article with clear headings and subheadings to enhance readability.
2. Create a list of SEO-friendly titles for our blog posts on industry trends about [subject].
3. Generate meta descriptions for our new range of [specify product pages]. Mention key features, benefits, and unique selling points within the character limit.
4. Suggest SEO-optimized meta descriptions for our homepage. You aim to attract clicks while clearly previewing what visitors can expect.
5. What SEO-focused FAQ ideas can I address for our [list current offerings]?
6. Write a case study highlighting our client's success. Include specific metrics, data points, and testimonials to substantiate the results. [insert client's background, challenges, and the solutions]
7. Craft an SEO-focused buyer's guide comparing [different product offerings].
8. Draft an SEO-optimized landing page for our upcoming e-book/podcast to encourage downloads.
9. List [number] relevant and trending YouTube tags for a video tutorial on [subject].
10. Write a guest post for publication on [specify target websites]. Identify a relevant topic that resonates with their audience and offer valuable insights from our company's perspective.
11. Create an SEO-optimized "About Us" page that highlights the company's history, mission, and values.
12. Develop a series of SEO-friendly blog post ideas focused on addressing common customer pain points in our industry.

Media Outreach Messages (12 prompts)

1. Compose an email pitch to journalists for our recent study on [subject]. Ensure it's well-written and professional, reflecting our credibility in the subject area.
2. Create a series of follow-up emails to be sent at strategic intervals after the initial outreach. The goal is to maintain communication with journalists who have shown initial interest in covering the launch.
3. Write a personalized invitation to [name influencer] for a collaboration. Personalize it by referencing [specify their previous work or interests] to show you've done your research
4. Draft a personalized media pitch introducing our CEO for potential interview opportunities.
5. Develop a media pitch inviting journalists to attend and cover our [upcoming press conference].
6. Pretend you're handling our media relations and write an email inviting reporters to a press tour of our manufacturing facility.
7. Draft a media pitch offering expert commentary from our team for an upcoming news segment on [subject].
8. Generate a Facebook event page announcement for our [upcoming press conference].
9. Write a public media outreach announcing the company's rebranding and new corporate identity.
10. Write a personalized thank-you email to journalists who recently featured us in their articles.
11. Craft a media advisory for an upcoming virtual press conference, including login details and key talking points.
12. Develop a pitch for a podcast appearance, highlighting your expertise and potential value to the show's audience.

Media Kit Materials (12 prompts)

1. Generate a backgrounder document for our company's history. Provide a detailed account of our journey, including [founding details], [major developments], and [notable achievements].
2. Write a biography for our CEO to include in our media kit. Highlight their [career milestones] and [industry expertise].
3. Act as a PR advisor and create a fact sheet for our [insert latest sustainability initiatives].
4. Compose product catalog descriptions for our [list of full offerings]. Ensure consistent formatting and presentation across all catalog entries.
5. Write a style guide outlining our company's preferred writing style, tone, and formatting guidelines.
6. What are some glossary terms related to our industry? Please compile a list to help journalists and stakeholders become familiar with the jargon.
7. Craft an infographic summarizing key information about our company. Use this info: [paste the company's mission, values, history, achievements, and unique selling points].
8. Develop a media fact-checking guide to ensure accuracy in reporting about our company. Specify [trademark usage/proper capitalization] of our brand name.
9. Write a detailed employee training manual covering company policies, procedures, and best practices.
10. Prepare a branded PowerPoint presentation template for our media briefings. The format should include text for the title slides, agenda slides, content slides, and contact information.
11. Create a one-page executive summary of the company's annual report, highlighting key financial and operational achievements.
12. Design a media kit cover letter template that can be customized for different recipients and purposes.

AI Prompts for PR

By leveraging these 60 AI prompts, PR professionals can significantly enhance their productivity, creativity, and overall effectiveness. Remember to continually refine your prompts and experiment with different AI tools to maximize the potential of this transformative technology in your PR strategies.