Let's talk about the Goldilocks zone of influencer marketing. You know how micro-influencers are sup...
Let me guess—your inbox is stuffed with influencer marketing firms promising to "revolutionize your ...
I've been hearing the same complaint from PR pros everywhere: "AI is making everything harder." But ...
I've been watching PR teams stumble through AI adoption for months now, and honestly? It's like watc...
I've watched Amazon sellers throw money at PPC campaigns like they're feeding quarters into a slot m...
I've been in those rooms where brilliant PR professionals spend an hour debating whether to post on ...
I've watched too many brands throw money at influencer campaigns like they're feeding quarters into ...
You know what I hear all the time? "Our business is just too boring for PR." Industrial manufacturin...
So you know that feeling when you show up to a party and suddenly realize everyone's grabbing their ...
Look, I've seen some things spiral out of control. Friendships. Marketing campaigns. My attempts at ...