Build Your Personal Brand With These 3 Content Types

Look, a couple of random LinkedIn posts doesn't make a personal brand any more than my ability to wear a suit makes me James Bond. When you actually put some effort into developing your personal brand—instead of just posting the same "hustle culture" quotes every other self-proclaimed guru is sharing—you establish something magical called credibility.

Shocking concept, I know.

Sharing content that doesn't make people want to throw their phones across the room helps your brand communicate with your audience in a way that doesn't feel like you're trying to sell them a timeshare. Your audience is desperately searching for content that adds value to their lives, not content that makes them question their life choices for following you.

Here's why this matters:

People will come back to you for more information—like that friend who somehow knows how to fix everything.

You build trust by consistently creating content that doesn't suck.

More people discover your brand when you create stuff worth sharing.

With a little planning and content that doesn't look like it was created by a caffeinated squirrel, you might just build a personal brand people remember.

WHY CONTENT IS THE BACKBONE OF YOUR PERSONAL BRAND

Whether you realize it or not, content is to your personal brand what my inappropriately timed jokes are to my personality—absolutely essential.

Creating and sharing quality content can educate, entertain, and persuade your audience. You're positioning yourself as that trusted friend who actually knows what they're talking about, not just another person with a blue check mark and questionable expertise.

Content communicates who you are, what you do, and your values while building trust by helping your customers solve actual problems. This creates a community that relies on your advice and eventually includes engaging you for your products and services—which is the whole point, unless you're just building a brand for the Instagram likes.

3 TYPES OF CONTENT TO USE IN BUILDING YOUR PERSONAL BRAND

A personal brand needs variety to keep people engaged, because even I get tired of my own jokes eventually. Here are three types of content that might actually help you build something worth following.

1. PERSONAL STORIES IN SHORT-FORM VIDEOS (AKA HOW TO BE INTERESTING IN 15 SECONDS OR LESS)

Even if you've been living under a WiFi-less rock, you've probably encountered short-form videos. They're everywhere, like that one song you can't get out of your head. These videos let creators produce content faster while allowing audiences to consume information quicker than they can say "wait, who is this person again?"

The downside? Everyone and their social media manager is making them. So here's how to stand out:

Be authentically you. If your authentic self is boring, maybe try being someone else. (I'm kidding—mostly.)

Show off your sense of humor. Make your content accessible. Feature your product or service naturally. Nobody wants to see an infomercial worthy of 3 AM television.

Keep it short. Eleven to fifteen seconds is ideal—about the attention span of most adults in 2025.

Sharing personal experiences can connect you with your audience on a deeper level. Storytelling achieves what your personal brand aims for: making an impact that doesn't require people to hit the "skip ad" button.

2. INFOGRAPHICS THAT DON'T MAKE PEOPLE'S EYES BLEED

What do data points, abstract ideas, and trying to explain the plot of Inception have in common?

They all benefit from being presented as infographics.

Infographics take complex concepts and present them as visuals that don't require a PhD to understand. Not everyone has time to watch a video or read a 2,000-word blog post (though you're still reading this one, so kudos to your attention span).

Creating infographics shows you can break down complex ideas into simple terms—a skill that's about as rare as a movie sequel that's better than the original. 

3. Social Proof (Because Nobody Believes You're Great Until Someone Else Says It)

People like to hear from someone who's already bought what you're selling before they take the plunge. It's like when you ask your friend about a restaurant before trying it, except now we ask complete strangers on the internet.

Social proof comes in many forms: client testimonials, reviews, endorsements, and those social media numbers that we all pretend don't matter while secretly checking them hourly.

Using client reviews in building your brand showcases your successes without you having to awkwardly brag about them yourself. When you're building a personal brand, having others vouch for you is like having a hype person but without the embarrassment of hiring your cousin to follow you around shouting compliments.

GETTING YOUR PERSONAL BRAND OFF THE GROUND WITHOUT CRASHING AND BURNING

Building a personal brand is challenging, and the right mix of content can make the difference between becoming a trusted voice in your industry and becoming that person everyone mutes on social media.

Knowing which content types work for your specific brand connects you with your audience, establishes your credibility, and showcases your expertise without making you look like you're trying too hard (which, let's be honest, is the worst social crime of all).

If figuring all this out sounds overwhelming, contact our team at Winsome Marketing to discuss how we can help build your personal brand with content that people will actually want to consume.