Finding PR Inspiration in Everyday Life

Look, working in public relations is like trying to juggle flaming torches while riding a unicycle. The media never sleeps; it’s a relentless onslaught of information. And let me tell you, that can get overwhelming. But here’s a thought: why not find some PR inspiration in your personal life? 

Yes, you heard me right! I’m not suggesting you work 24/7—who would want that? We need our downtime, folks. Instead, why not mix a bit of your personal life into the professional? It can actually work out nicely.

So here are a few strategies that I’ve found to be somewhat effective.

1. Leverage LinkedIn for Connections and Insights

Ah, LinkedIn. It’s not just a place to connect with former colleagues or to showcase your “skills.” Journalists are flocking to this platform now, looking for sources. If they’re not on X (Twitter) anymore, what does that tell you? 

Now, when you pitch someone, don’t just send a generic email. No, no, no! Make it personal. Add something like, “Hey, I saw you went to UNLV. Did you have Professor XX for that class?” That shows you’ve done your homework. It’s not just about their work—it’s about them as a person. 

And here’s a little secret: after you pitch a reporter, add them to your network. If they end up featuring your client, share that on your page! Tag the reporter, thank them, and bask in the glory. It helps everyone out. You’re getting views, they’re getting views, and your client looks like a star. Win-win!

2. Sharpen Your Social Media Engagement

Social media isn’t just for posting pictures of your lunch or your dog. Publications are now putting out stories on these platforms, and reporters are even doing video posts that look like mini news broadcasts. Can you believe it? This is prime real estate for building relationships. 

So, here’s what you do: engage with those posts. Like them, read the articles they link to—just do it! If something resonates with a client, flag it for later discussion. You’re not just keeping up with the news; you’re also getting on the radar of those journalists. You’ll look like you know what you’re talking about, which is half the battle in PR!

3. Incorporate Proactive Routines

Here’s where it gets interesting. I’ve got a routine—I take walks. Yes, walks. You’ve got to find that time to think! While I’m out walking, I’m listening to news podcasts like Bloomberg Businessweek or The Daily from the New York Times. It’s multitasking at its finest!

Now, I get it. Not everyone has the same routine. But come on, you can squeeze in a podcast while you sip your coffee or drive to work. It’s a great way to catch up on the news and spark some ideas. Just the other day, I was listening to a discussion about how brands are successfully tapping into emerging social movements. It got me thinking about a campaign idea for a client that would connect with those trends and grab their audience's attention. You never know where a little inspiration might come from!

Find Balance and Inspiration in Everyday Life

Here’s the bottom line: work-life balance is crucial, but don’t overlook the potential for inspiration in your personal life. Use LinkedIn wisely, engage with social media, and create proactive routines that work for you. 

The aim isn’t to become a constant news-seeker. It’s about integrating your work with your everyday experiences in a way that feels natural. And let me tell you, when you blend these worlds, you not only make your life a little easier, but you also add a touch of authenticity to your work that clients and journalists will appreciate. So go ahead, find that inspiration—and maybe take a walk while you’re at it.