How to Build Hype for Future Products

So, you've got a tech product that's more concept than reality, and you need to get people excited about it?

Buckle up, buttercup, because we're about to dive into the wild world of long-term tech PR. It's like trying to sell ice to Eskimos, except the ice hasn't been invented yet. Fun times!

The Art of Visualizing Success

First things first, you need to figure out what the heck you're even selling. I know, revolutionary concept, right? 

Sit down with your team and try to imagine what success looks like. And no, "swimming in a pool of money" doesn't count as a business goal. Think about what your product actually does, why anyone should care, and how you'll measure success. 

Pro tip: Twitter followers and Instagram likes are not valid metrics, no matter what your intern says.

Implementing the Long Game

Now that you've got a vague idea of what you're doing, it's time to trick - I mean, persuade - people into caring. 

The key is creating a series of "tentpole" moments that keep your audience engaged. It's like planning a series of mini-parties leading up to the big bash, except instead of cake and balloons, you're serving up tech jargon and promises.

Making Mountains Out of Molehills

Got an engineering breakthrough? Shout it from the rooftops!

Did your prototype pass a test without catching fire? That's practically Nobel Prize material right there. 

The trick is to celebrate every tiny step as if you've just cured cancer. Remember, in tech PR, no achievement is too small to turn into a press release.

Storytelling with Data

People love data. It makes them feel smart and important. 

So, whip up some surveys, commission some studies, and voila! Instant credibility. Just don't ask me how to do actual math - that's what interns are for. 

Use this data to spin yarns about why your product is the best thing since sliced bread. And if the numbers don't quite say what you want them to? Well, that's what creative interpretation is for.

Fake It 'Til You Make It

Got a CEO? Great! Make them write blogs about how this nonexistent product will change the world. 

Don't have a CEO? No problem! Just make one up. (Kidding, don't do that. Probably illegal.) 

The key is to position your company as the smartest kid in the tech playground. Use big words, make bold predictions, and never, ever admit you might be wrong.

Keeping the Hype Train Rolling

The secret to playing the long game is consistency. 

Keep drip-feeding those tidbits of info, those "groundbreaking" developments, and those earth-shattering thought pieces. Before you know it, you'll have people lining up for a product that may or may not ever see the light of day.

And if it doesn't? Well, there's always the next big thing.