LinkedIn: Your 2025 Broadcast Opportunity (Yes, Really)

Alright, let’s address the elephant in the boardroom: traditional broadcast media isn’t quite the powerhouse it used to be. Sure, Bloomberg and CNBC still exist, but their audience? Shrinking faster than my patience in a long meeting. People aren’t tuning in like they used to; instead, they’re cutting cords, skipping commercials, and scrolling their personalized feeds online.

And where are they going for business insights? LinkedIn. That’s right. The platform once reserved for awkward networking messages is now the place to broadcast your executive brilliance. With over a billion users and a fast-growing video feed that’s making TikTok nervous, LinkedIn has quietly transformed into the business news hub you didn’t know you needed.

WHY LINKEDIN? WHY NOW?

Traditional TV audiences have fragmented. Meanwhile, LinkedIn’s got curated timelines, global editors spotlighting trending news, and a community that’s hungry for leadership insights. It’s not just about articles anymore—video content on the platform exploded by 36% last year alone.

Translation? If your executive team isn’t already broadcasting their brilliance on LinkedIn, you’re leaving influence (and maybe a few high-fives) on the table.

4 WAYS TO MASTER LINKEDIN LIKE THE PROS

To stand out, your executive's video style should feel as intentional as their leadership decisions—something that reflects their unique perspective while keeping the audience engaged.

1. CREATE A SIGNATURE VIDEO STYLE

Every great show needs its vibe. The same goes for your LinkedIn videos. Whether it’s a casual desk setup or something more dynamic, give your executive a look and feel that makes them instantly recognizable.

Think about it: consistency is key. When audiences know what to expect, they’ll come back for more. Build a style that feels personal, approachable, and yes, just polished enough to not feel like a TikTok made in someone’s basement.

2. FORGET POLISHED—BE REAL

Here’s a hot take: people trust people, not perfection. Traditional interviews? They’re like a stiff suit—impressive but not exactly relatable. LinkedIn videos? They thrive on authenticity.

A quick, unscripted take on an earnings report or a candid thought about a trending topic? That’s what gets people to stop scrolling. So, ditch the teleprompter and let your exec’s personality shine through. (But maybe keep a ring light handy. We’re authentic, not grainy.)

3. PARTNER WITH YOUR DIGITAL WIZARDS

Great video isn’t just about hitting record. You need captions, crisp graphics, and an edit that doesn’t feel like a bad PowerPoint transition. Bonus points for sound effects that don’t make the audience cringe.

And remember, shorter is better. Ninety seconds or less is your sweet spot. Nobody’s here for a feature-length film—they want bite-sized brilliance that fits into their coffee break.

4. BUILD BRIDGES WITH LINKEDIN EDITORS

Turns out, LinkedIn’s trending news doesn’t happen by accident. Editors are curating those timelines, and guess what? They’re always on the lookout for fresh, high-quality content from executives.

Once your videos hit their stride, start connecting with those editors. Relationships here can lead to placements that rocket your executive’s visibility into the stratosphere.

LINKEDIN ISN’T JUST NETWORKING ANYMORE

LinkedIn has leveled up. It’s no longer the land of humblebrags and job updates—it’s a full-on broadcast platform for executives who want to share their smarts with the world. So, roll up your sleeves, grab your camera (or phone), and get those insights out there.

Because in 2025, your broadcast opportunity isn’t on a stage—it’s in the feed. And trust me, the audience is waiting.