Reduce Your Market Size & Create Clear Messaging

Creating a strong personal brand can be challenging, but one key to success is reducing your market size and developing clear messaging. Here’s a guide inspired by insights on how to hone in on your audience and communicate effectively.

1. Focus on Specificity

The first step in building a powerful personal brand is to be specific about your target market. Many people resist narrowing down their audience, wanting to serve everyone. However, this approach often leads to generic messaging that doesn’t resonate with anyone. Instead, ask yourself detailed questions about your target audience:

• Do you want to serve men or women?
• Are they older or younger?
• Are they single, married, or single parents?

By refining your audience, your messaging becomes clearer and more impactful.

2. Avoid Generic Templates

While templates and scripts can be helpful, relying solely on them can make your brand blend in with the crowd. Initially, it’s useful to follow established templates to learn the basics, much like learning a martial art. Once you’ve mastered the fundamentals, start to improvise and infuse your unique style and voice into your messaging.

3. Embrace Your Unique Style

Lean into what makes you different, even if it feels uncomfortable at first. Personal stories and unique experiences help you stand out. For example, small personal details, like wearing a distinctive hat to solve a shiny head problem, can become part of your recognizable style. This unique style helps others identify you and remember you, enhancing your personal brand.

4. Use Technology to Innovate

Originality often comes from applying new technology to existing ideas. Instead of striving for completely original content, focus on innovative applications of old ideas. For instance, turning a famous painting into a 3D sculpture uses technology to create something fresh and memorable.

5. Surround Yourself with the Right People

Your personal brand is influenced by those you spend the most time with. As Jim Rohn famously said, “You are the average of the five people you spend the most time with.” Choose your circle wisely, as they can either lift you up or bring you down.

6. Filter Information Through Your Voice

To make your brand authentic, read extensively, take courses, and participate in group coaching. Filter this information through your own voice and experiences. While it’s natural to resist showing your true self due to societal conditioning, embracing your unique voice is crucial for a standout personal brand.

7. Address Inner Voices

Many people struggle with inner voices shaped by dominant figures in their lives, such as parents. Recognizing and addressing these influences can help you find your authentic voice and express it confidently.

Get More Specific

Building a personal brand requires specificity, authenticity, and a willingness to stand out. By narrowing your market, developing clear messaging, and embracing your unique style and experiences, you can create a personal brand that resonates deeply with your audience. Remember, the key is to start with a narrow focus, be genuine, and continuously innovate using the latest tools and technologies.