How to Build Hype for Future Products
So, you've got a tech product that's more concept than reality, and you need to get people excited about it?Buckle up, buttercup, because we're about...
So, you got these Gen Z kids, right?
They're like walking, talking billboards, but with attitude.
And let me tell you, if you're not tapping into that, you might as well be selling typewriters in the digital age.
These youngsters, they practically grew up with smartphones glued to their hands.
And what do they want?
Video, video, video.
They're like the Oliver Twist of the digital world, always asking for more.
Influencers? Oh, please.
Gen Z practically invented them.
From the early days of YouTube to the TikTok takeover, these kids have been setting trends faster than you can say "viral."
Let me tell you a little story about Miriam Webb, aka @mirithesiren.
This gal had Chick-fil-A buzzing with her TikTok reviews.
But instead of riding that wave, they shut her down faster than you can say "extra pickles."
Look, companies like Starbucks and Reebok, they get it.
They're handing the keys to their social media kingdom to their employees, letting them run wild with hashtags and selfies.
If you're not on board with Gen Z's branding game, you might as well be selling cassette tapes in the streaming era.
It's time to embrace the chaos and ride the wave of innovation.
So, you've got a tech product that's more concept than reality, and you need to get people excited about it?Buckle up, buttercup, because we're about...
Let’s take a stroll into the vibrant world of public relations, shall we?