Caught Red-Handed: Your PR Team Is Using AI

Let's have an awkward conversation, shall we? That thing where your PR agency pretends they're hunched over a typewriter at midnight crafting your press release by candlelight? Yeah, they're definitely using AI, and honestly, that should be the least surprising revelation since we discovered water is wet.

THE WEIRD AI DENIAL DANCE WE'RE ALL DOING

I find it hilarious that PR professionals are doing this elaborate tap dance around using AI tools. It's like watching someone pretend they don't use GPS while mysteriously never getting lost. "Oh this route? I just... know it by heart. All 47 turns across downtown. Just part of my natural talent."

Your tech clients aren't just comfortable with AI. They're building it, funding it, and probably have it scheduling their dog's grooming appointments. They're not sitting in board meetings gasping, "My word, Margaret! Do you think our PR team used a COMPUTER to help write that blog post?" They're wondering why your "100% human-crafted" content reads like it was written by someone whose idea of cutting-edge technology is a calculator watch.

Hiding your AI use isn't preserving some sacred bond of trust. It's actually making you look like the one person who shows up to a pool party in a full-body Victorian swimming costume while everyone else is in normal swimwear. It's weird, and honestly, kind of sweaty.

PR WAS NEVER ABOUT TYPING FAST ANYWAY

Here's a shocking revelation that's apparently news to some people: clients don't pay PR agencies for their typing skills. If that were the case, the world's fastest typists would be billionaires, and I'd have gone bankrupt.

The real value of PR has always been about knowing which stories matter, why they matter now, and who will actually care enough to cover them. It's about having that uncanny sense of timing that makes the difference between front-page news and digital landfill.

PR professionals should be proudly using AI like the strategic weapon it is, not to replace human creativity but to amplify it. If AI helps you generate better ideas faster and frees you up to focus on the strategy and relationships that actually deliver results, then embrace it like it's the last lifeboat on a sinking ship. Your value was never in how many words per minute you could type; it was in knowing which words actually matter.

THE NEW PR ARSENAL (NO CAPES REQUIRED)

Remember when we thought having a media contacts database was revolutionary? That's cute. PR has always evolved with technology, from clipping services to social listening tools to analytics dashboards. AI is just the newest tool in an ever-expanding toolkit.

At Winsome PR, we use every technological advantage available and we're not shy about it. We use AI to supercharge competitive analyses, kickstart brainstorming sessions that don't involve staring at blank walls for hours, test headlines, and handle tactical tasks that, frankly, humans aren't always great at – like remembering the names of all 9,000 tech reporters who cover "the cloud" these days.

AI isn't replacing our human insight; it's like having an intern who never complains, never needs coffee, and doesn't steal your parking spot. It helps us think faster, execute more efficiently, and ensures we're bringing clients ideas that aren't just recycled from last year's strategy deck with the dates changed.

THE AI ADVANTAGE: WORK SMARTER, NOT JUST HARDER

PR professionals shouldn't fear AI; they should fear becoming as relevant as a MySpace profile. The communications landscape is changing faster than celebrity baby names, and clinging to "how we've always done things" is as strategic as bringing a spork to a gunfight.

The real threat isn't AI itself. It's using AI poorly. If you're treating AI as a shortcut to churn out generic, soulless content that reads like it was written by someone who learned English exclusively from corporate websites, you're doing it wrong. That kind of work is about as memorable as the terms and conditions you agreed to on your last app download.

To truly shine as a PR pro in 2025, use AI to level up, not scale down. Use it to move faster without sacrificing quality, to generate more ideas without losing your unique perspective, and to uncover insights that might otherwise remain hidden. 

AI doesn't dilute your value as a PR professional; it challenges you to prove what actually makes you valuable – your strategic thinking, creativity, and relationship-building skills. Which, if we're being honest, is exactly what you should be focusing on anyway.

THE SECRET'S OUT: NOW WHAT?

It's time to stop treating AI like that embarrassing medical condition you don't mention at dinner parties. Your clients don't just want you to use AI; they want to know you're using it better than the agency down the street. So start owning it with the confidence of someone who actually knows what they're doing.

STOP PRETENDING, START LEADING

The PR professionals who will thrive aren't the ones avoiding AI like it's an awkward relative at a family reunion. They're the ones mastering it while remembering that the irreplaceable human elements of PR involve:

• strategic thinking
• relationship building
• creative problem-solving

Don't just whisper about AI. Shout about how you're using it to deliver better results, faster insights, and more impactful campaigns. Be the agency that's leading the conversation instead of hiding from it. Your clients are ready for that level of transparency. In fact, they're wondering what took you so long.

If you're tired of the AI charade and ready to develop a transparent, strategic approach to using AI in your PR efforts, schedule a consultation with Winsome Marketing today. Our team of PR professionals has mastered the art of combining cutting-edge AI tools with human creativity and strategic thinking to deliver results that actually matter.