I watched a major brand try to trend-jack the Barbie movie phenomenon three weeks after everyone els...
It's a straight up circus.
I watched a major brand try to trend-jack the Barbie movie phenomenon three weeks after everyone els...
When Spirit Airlines face-planted into bankruptcy over the weekend, leaving thousands of passengers ...
Remember when Uber rides were suspiciously cheap? Yeah, that was venture capital buying your loyalty...
There's a particular kind of dread that creeps in when you've spent hours crafting the perfect pitch...
Here's the thing about working in communications right now: it's both terrifying and exhilarating. A...
Here's something that keeps me up at night (right after wondering if I locked the front door and whe...
When Tim Cook announced he'd be stepping back to executive chairman while John Ternus takes over as ...
Here's the thing about modern PR that'll keep you up at night: your audience isn't sitting around wa...
The McDonald's CEO taking a tiny, awkward bite of a Big Arch sandwich and going viral for all the wr...
Let's talk about the Goldilocks zone of influencer marketing. You know how micro-influencers are sup...