Google Maps Meets Gemini: Practical Integration or Walled Garden Play?
Google just launched "Grounding with Google Maps" for the Gemini API, giving developers direct access to live location data from over 250 million...
4 min read
Writing Team
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Nov 18, 2025 7:00:00 AM
Google is quietly developing something genuinely interesting inside Gemini Enterprise: multi-agent tournament systems that can spend 40 minutes continuously working on a single research problem. Not 40 seconds. Not 4 minutes. Forty actual minutes of sustained compute allocated to generating, evaluating, and ranking ideas like a tireless graduate student who never needs coffee breaks or existential crises.
This is the kind of thing that makes you sit up and pay attention, because most "agentic AI" products give you maybe 30 seconds of browser access before politely suggesting you rephrase your question.
The setup is straightforward but ambitious. You provide a topic and evaluation criteria. Gemini spins up a pool of agents that generate roughly 100 ideas, then those agents evaluate each other's work in tournament-style competitions. The survivors get ranked from best to worst based on your chosen criteria.
For each idea, you receive an overview, detailed description, review summary, full review, and a dedicated tournament performance report. The performance metrics are exposed as standalone outputs you can browse separately. Everything is selectable so you can drill into specific ideas and explore them further.
This is not a chatbot spitting out bullet points. This is structured, multi-layered analysis that requires genuine computational horsepower and—here's the shocking part—Google is apparently willing to allocate that much compute to enterprise users as a product feature.
Google appears to be preparing three agents built on this system, with two leveraging the tournament architecture:
You provide a topic. The agent launches the multi-agent workflow, runs the tournament evaluation, and returns ranked ideas. Simple concept, high execution bar.
Designed for researchers and scientists. You specify a research topic, upload additional data, and a team of agents generates and evaluates ideas with a research-focused lens. This one could be legitimately valuable for organizations trying to explore new scientific directions without hiring an entire research division.
A separate agent with its own UI that lets you upload PDFs up to 30MB and query them directly. Less flashy than the tournament system but probably more immediately useful for everyday enterprise tasks.
The Co-scientist agent is the standout here. If it works as advertised, it's positioning Gemini Enterprise as a research acceleration tool rather than just another corporate chatbot that summarizes meeting notes.
Let's be clear about what 40 minutes of continuous agent execution means. Most agentic tools hit you with context window limits, rate limits, timeout errors, and vague messages about "resource constraints" after a few interactions. Google is building a product that deliberately allocates massive compute to sustained problem-solving runs.
This aligns with the industry's nebulous concept of "Level 3 AI"—agents that can work on problems for extended periods without constant human intervention. Whether you buy into that classification scheme or not, a 40-minute single-task run is legitimately impressive for a user-facing product. It suggests Google is treating enterprise customers as serious compute consumers rather than casual prompt experimenters.
The system also includes a verification step before burning through all those resources. When you submit a prompt, it presents a summary of planned evaluations and idea dimensions. You review and approve before the job starts, which prevents runaway execution on misinterpreted instructions. Smart design choice for something this computationally expensive.
The biggest unknown: which model powers these agents. Gemini 3 Pro isn't available in Gemini Enterprise yet, so we don't know if this is running on current-generation models or if Google is holding back the full capability reveal until Gemini 3 Pro ships.
The feature isn't live. It's hidden from regular users, still in development, and there's no public release timeline. We don't know pricing, availability outside enterprise tiers, or whether this will remain an exclusive offering for large organizations with hefty budgets.
There are also no benchmarks or proper evaluations yet, which means all of this could be vaporware or half-functional demo code. Google has a strong track record of announcing ambitious features that either ship years late or never escape limited preview status.
If Google actually ships this—and if it works reliably—it represents a meaningful departure from current agentic offerings. Most multi-agent systems exist as research papers or niche developer tools. User-facing products that expose multi-agent tournaments at this scale are rare. Grok Heavy might be a comparison point, but the details are too sparse to judge equivalence.
For research teams, the Co-scientist agent could compress exploratory phases of projects that currently take weeks of human brainstorming and literature review into sub-hour compute runs. For businesses evaluating strategic directions, the Idea Generation agent could produce structured option sets that would otherwise require consultants or internal working groups.
The document chat agent is less revolutionary but probably more broadly useful—30MB PDF uploads with meaningful context retention would solve real pain points for legal teams, compliance departments, and anyone drowning in technical documentation.
Google is building infrastructure for sustained, compute-intensive agent work as a product feature rather than a research curiosity. That's a real commitment. The tournament evaluation system is a clever mechanism for quality control that doesn't require human review of every generated idea. The approval step before job execution shows thoughtful product design.
But Google also has a graveyard of ambitious AI products that never reached general availability or shipped with capabilities far below their previews. Gemini Enterprise is clearly a serious offering, but "serious offering" and "actually delivers on the demo" are not synonyms in enterprise software.
Still, if this ships with anything close to the described functionality, it's worth paying attention to. Forty-minute research agents that generate 100 ranked ideas with detailed evaluations would be a genuine capability upgrade, not just a marginal improvement on existing chatbot features.
We'll believe it when we see it in production. But the fact that Google is building it at all suggests they're taking the "agents that actually do work" problem seriously. That's progress, even if it's currently hidden behind enterprise paywalls and development flags.
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