AI in Marketing

A-Eye Spy: Daily Brief

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Google

Google reportedly restricted Meta's access to Gemini AI models. Here's what that actually signals for marketers watching the AI platform wars play out.

4 min read

Google Is Rationing Gemini Access to Meta

If Google is rationing AI capacity to Meta, the question worth sitting with isn't what this means for two of the largest companies on earth. It's...

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Google's Interactions API is now the primary interface for Gemini models and agents. Here's the practical read for marketers—what changes, what doesn't.

2 min read

Google's Interactions API: What Gemini Agents Mean for Marketers

Google published a post announcing that the Interactions API is now their primary interface for working with Gemini models and agents. The post is...

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New data shows AI search concentrates insurance visibility more than Google does. Here's what that actually means for marketers outside insurance.

2 min read

AI Search Is Crushing Google on Insurance Visibility

The instinct when you see a headline like this is to go, okay, insurance is a weird vertical, very competitive, heavily regulated, dominated by a...

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ChatGPT owns 79% of AI chatbot traffic. Google still owns 90% of search. The war isn't about who answers better — it's about who controls the click

5 min read

ChatGPT vs. Google Search: Who Controls the Future of the Click?

Here's the thing nobody wants to say plainly: Google didn't lose search. It lost the habit. ChatGPT didn't beat Google in search share. It created a...

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Google just cut its AI Plus subscription to $4.99 a month and doubled the storage.

3 min read

Google Made AI Plus the Cheapest AI Subscription

The AI subscription price war just got more obvious. Google is selling you access to Gemini, 400GB of storage, and a toolkit of productivity features...

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Google's Gemma 4 12B runs on laptops for free but needs 16GB VRAM. What this actually means for marketers thinking about local AI models.

1 min read

Google Gemma 4 12B

Your first thought is probably that free local AI models mean cheaper content creation and no more subscription fees. That makes sense when you see...

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IBM and Google Cloud launched an enterprise AI practice. Joy breaks down what this partnership actually means for business AI adoption.

2 min read

IBM Google Cloud Enterprise AI Practice

IBM and Google Cloud just announced they're launching a practice together to help enterprises scale AI. The news is kind of light on details, but...

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ChatGPT advertising costs drop but transparency stays poor. Google adds AI search analytics. What marketers actually need to know about both changes.

1 min read

ChatGPT Ads Get Cheaper While Google Adds AI Search Data

Your first instinct is probably relief that ChatGPT advertising is getting cheaper. Lower costs mean you can test more campaigns or stretch budgets...

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UK orders Google to let publishers opt out of AI scraping for search summaries. What this actually means for content creators and marketers.

2 min read

Google Must Let Publishers Block AI Scraping in UK

Publishers want control over their content being fed into AI systems. Makes total sense - they create it, they should decide how it gets used. But...

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Google has massive cash reserves but still seeks Wall Street funding for AI. What this tells marketers about the real cost of AI competition.

3 min read

Google's $126B Cash Hoard vs Wall Street AI Funding

Look, your first instinct is probably right.

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Google's adding sliding carousels to AI search results. Here's what that actually means for your organic traffic and why this isn't great news.

1 min read

Google's New AI Search Carousel Changes Click Math

Okay, so Google's testing something new in their AI search results. Instead of just showing a few links below the AI overview, they're adding sliding...

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Google just rolled out a new AI search feature giving publishers more visibility. Here's what marketers need to know about this development.

1 min read

Google's New AI Search Publisher Advantage Explained

Okay, so Google apparently just gave publishers some kind of new AI search visibility boost. The instinct here is to think this is either massive...

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS