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seo

Google's AI Overviews are decimating publisher traffic by 50%+ while killing the link economy. Marketers must abandon SEO-dependent strategies immediately or face business extinction.

4 min read

Wake Up, Marketers—Your SEO Castle Is Burning

Picture of Writing Team Writing Team: Jun 11, 2025 8:00:01 AM

The house is on fire, and half of you are still rearranging the furniture. While marketers debate incremental A/B tests and obsess over keyword...

AI seo Google
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Here's why Gemini season has become a cautionary tale of tech hubris and the slow strangulation of the open web.

4 min read

Google's AI Fever Dream: How Gemini Season Became a Content Apocalypse

Picture of Writing Team Writing Team: May 27, 2025 10:38:24 AM

Sundar Pichai stood at Google I/O 2025 and declared "the season of Gemini begins," making an astrological reference that's more fitting than he...

AI seo Google Gemini
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