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2 min read
Joy Youell: Feb 25, 2026 8:00:02 AM
As marketers, we’re increasingly asking two big questions:
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2 min read
Joy Youell: Feb 24, 2026 8:00:02 AM
If you’ve ever tried to measure traffic from ChatGPT, Gemini, Claude, Copilot, or Perplexity in Google Analytics 4, you know the drill:
2 min read
Writing Team: Jan 21, 2026 10:35:44 AM
The marketing world is having its "oh shit" moment with AI, and honestly, it's about time. While everyone was busy debating whether AI would replace...
3 min read
Writing Team: Dec 5, 2025 8:00:00 AM
Google is testing a feature that merges AI Overviews with AI Mode, eliminating the decision about whether you want a quick answer or a conversation....
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5 min read
Writing Team: Oct 22, 2025 8:00:01 AM
The Wikimedia Foundation just announced something urgent: AI chatbots and search engines are scraping Wikipedia's content and delivering it directly...
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5 min read
Joy Youell: Mar 3, 2025 12:00:00 AM
In 2024, researchers from Princeton University, IIT Delhi, and independent collaborators published a paper titled “GEO: Generative Engine...
Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.
