AI in Marketing

Generative AI

Niantic Spatial is building a geospatial AI model for machines, targeting the 80% of the economy that exists offline. Here's why the physical AI wave matters for every business leader, not just manufacturers.

2 min read

AI Has Conquered the Internet. Now It Needs to Learn the Real World.

Writing Team: Mar 4, 2026 7:59:59 AM

Generative AI is very good at the 20% of the economy that lives on a screen. The other 80% — factory floors, construction sites, farms, oil...

Generative AI AI Capabilities Robotics

Learn how to track ChatGPT, Claude, Gemini, Perplexity, and Copilot traffic in GA4 by building acquisition-based segments to measure generative engine impact and website behavior.

2 min read

How to Build a GA4 Report to Track Generative Engine Traffic (ChatGPT, Claude, Gemini & More)

Joy Youell: Feb 25, 2026 8:00:02 AM

As marketers, we’re increasingly asking two big questions:

GEO Generative AI Google

Learn how to track ChatGPT, Gemini, Claude, Copilot, and Perplexity traffic in GA4 by creating a custom Generative Engines channel group for cleaner reporting and better AI attribution.

2 min read

How to Track ChatGPT & AI Traffic in GA4 (Create a Generative Engines Channel Group)

Joy Youell: Feb 24, 2026 8:00:02 AM

If you’ve ever tried to measure traffic from ChatGPT, Gemini, Claude, Copilot, or Perplexity in Google Analytics 4, you know the drill:

GEO Generative AI AI search

Wharton research on 9,593 trials reveals

8 min read

Wharton Research Reveals "Cognitive Surrender"—People Accept AI Answers Without Scrutiny

Writing Team: Feb 18, 2026 8:00:02 AM

Researchers at the Wharton School just published findings that should fundamentally change how we think about AI integration into decision-making....

Research Generative AI Behavior

Elon Musk wants to put AI in orbit. Here's why marketers should care about space-based computing and what it means for your business strategy.

2 min read

Musk's Space AI Plan for Orbiting Data Centers

Writing Team: Feb 6, 2026 8:00:01 AM

Elon Musk wants to put AI in orbit. And before you roll your eyes and mutter "there goes Elon again," let me tell you why this isn't just another...

Data Generative AI Energy

ofessional marketing team in a meeting, modern office environment

2 min read

Marketers Dropped $824M on AI Apps: What It Really Means

Writing Team: Jan 9, 2026 2:00:00 PM

Here's the number that should make every marketing leader sit up and pay attention: $824 million. That's what marketers collectively spent on...

Strategy Generative AI AI Investment AI Adoption Marketing technology

Google preps Nano Banana 2 Flash launch—another Gemini variant promising Pro performance at Flash costs. It's model proliferation disguised as democratization, and developers are already exhausted.

2 min read

Google's Nano Banana 2 Flash is Here

Writing Team: Dec 30, 2025 8:00:00 AM

Google is preparing to launch Nano Banana 2 Flash—a new Gemini model that reportedly matches Pro-level performance at lower costs. The name sounds...

Generative AI Graphics AI Art

AI-generated podcasts now account for 1% of all shows online, with one studio producing 200,000 episodes. We examine whether synthetic voices can replace the human connection that defines podcasting—and why speed might matter more than authenticity.

4 min read

AI Podcasts Flood the Market With 200,000 Episodes of Synthetic Intimacy

Writing Team: Dec 18, 2025 7:00:01 AM

One LA studio has produced 200,000 AI-generated podcast episodes. That's 1% of every podcast on the internet, created by algorithms mimicking human...

Podcast Generative AI Audio AI fail

3 min read

Google Launches Gemini 3: The Anti-ChatGPT

Writing Team: Nov 18, 2025 5:12:08 PM

Google just launched Gemini 3, and the subtext is louder than the actual text: we're not ChatGPT, and that's the point.

Generative AI Google Gemini ChatGPT

A Swiss startup uses living human brain cells as computer processors, raising questions about consciousness, efficiency claims, and ethics that enthusiasm for innovation is obscuring.

4 min read

Scientists Are Building Computers From Human Brain Cells

Writing Team: Oct 27, 2025 8:00:01 AM

A Swiss startup is keeping clusters of living human neurons alive in nutrient solution, zapping them with electricity, and using their responses to...

Technology Generative AI AI technology

After Bryan Cranston, MLK's estate, and SAG-AFTRA pressure OpenAI over Sora 2 deepfakes, the company promises better guardrails. We explain why the damage is already done—and why

4 min read

Bryan Cranston's Likeness Prompts a Retooling of Sora 2

Writing Team: Oct 23, 2025 8:00:03 AM

OpenAI launched Sora 2 on September 30th with the ability to generate video from text prompts. By October 3rd—three days later—CEO Sam Altman was...

Video Generative AI Deepfake

4 min read

Europe's GenAI "Coffee Break Problem"

Writing Team: Aug 15, 2025 8:00:00 AM

Here's a story that should make every CFO break out in cold sweats: Europe is throwing billions at AI with all the financial discipline of a drunk...

Generative AI AI news

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS

A-Eye Spy: Daily Brief

Generative AI

10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)