Joy Youell

Joy Youell has been a writer for most of her life. She owns Winsome Marketing, Hire a Writer, The Academy of Continuing Education, and Baby Got Backlink.

ChatGPT Agents are now available on business plans, and they're more useful than the one-sentence demos suggest. Here's a practical, step-by-step walkthrough of how to build one the right way.

4 min read

How to Build a ChatGPT Agent

Joy Youell: May 3, 2026 11:59:59 PM

If you've seen the ChatGPT Agents demos floating around — where someone types a single sentence and a fully functional agent appears — we want to save you some time: that's not how it works in practice. Or at least, not if you want it to work well....

Agentic AI ChatGPT Apply AI

Learn how to use ChatGPT and Python to audit website content at scale. Extract URLs, apply editorial rules, and prioritize updates in minutes.

3 min read

How to Use ChatGPT + Python to Audit Website Content at Scale

Joy Youell: Mar 18, 2026 7:59:59 AM

If you’ve ever needed to update dozens (or hundreds) of blog posts based on new messaging, SEO strategy, or compliance rules, you already know:

Coding ChatGPT Blog

Gemini inside Google Sheets can build formulas, add dropdowns, shade cells, and generate charts — if you know how to prompt it correctly. Here's the practical breakdown.

5 min read

How to Use Gemini in Google Sheets to Build Complex Spreadsheet Models

Joy Youell: Mar 12, 2026 8:00:02 AM

Most people have a spreadsheet they know they need to build and keep not building. Maybe it's a lead scoring model. Maybe it's a forecasting tracker...

Google Gemini AI Testing

Stop answering the same employee questions on repeat. Here's a step-by-step guide to building a custom GPT that knows your staff handbook as well as your HR team does.

5 min read

How to Build a Custom GPT That Answers Your Staff's HR Questions

Joy Youell: Mar 11, 2026 8:48:46 PM

There's a category of work that quietly drains time from every business with more than a handful of employees: the repetitive, low-stakes, entirely...

Leadership Chatbot Human Resources

5 min read

Your Competitors Are Leaving Content Gaps Wide Open. Here's How to Find Them.

Joy Youell: Mar 11, 2026 8:43:53 PM

There's a particular kind of content opportunity that most brands miss entirely — not because it's hard to find, but because nobody stops to look....

AI ACE Course Apply AI

Learn why comparing chatbot outputs improves content quality and discover how Claude, Gemini, Copilot, and Perplexity perform on tone, recency, and LinkedIn-ready AI posts.

3 min read

Why You Should Be Comparing Chatbot Outputs (And Not Just Using One)

Joy Youell: Mar 2, 2026 8:00:03 AM

One of the biggest mistakes people make with AI tools is assuming they’re interchangeable.

Chatbot AI content

Not all chatbots code the same. See how Claude, ChatGPT, Perplexity, and Gemini compare when generating a branded contact webpage — and learn which tool performs best for vibe coding.

3 min read

Which AI Codes the Best Webpage?

Joy Youell: Feb 27, 2026 8:00:00 AM

When it comes to AI, one of the biggest mistakes people make is assuming every chatbot performs equally across every task.

Website Chatbot Coding

Learn how to track ChatGPT, Claude, Gemini, Perplexity, and Copilot traffic in GA4 by building acquisition-based segments to measure generative engine impact and website behavior.

2 min read

How to Build a GA4 Report to Track Generative Engine Traffic (ChatGPT, Claude, Gemini & More)

Joy Youell: Feb 25, 2026 8:00:02 AM

As marketers, we’re increasingly asking two big questions:

GEO Generative AI Google

3 min read

How to Use AI for Competitor Content Analysis

Joy Youell: Feb 25, 2026 8:00:01 AM

Competitor analysis is no longer just about pricing pages and product comparisons.

Gemini Perplexity Competitive Analysis ChatGPT

Learn how to use ChatGPT to analyze competitor keyword gaps, prioritize high-value SEO opportunities, and build a data-driven content strategy in minutes.

3 min read

How to Use ChatGPT for Competitor Keyword Gap Analysis

Joy Youell: Feb 25, 2026 8:00:00 AM

Most marketers know how to run a competitor keyword gap analysis.

seo Competitive Analysis ChatGPT Keywords

Learn how to track ChatGPT, Gemini, Claude, Copilot, and Perplexity traffic in GA4 by creating a custom Generative Engines channel group for cleaner reporting and better AI attribution.

2 min read

How to Track ChatGPT & AI Traffic in GA4 (Create a Generative Engines Channel Group)

Joy Youell: Feb 24, 2026 8:00:02 AM

If you’ve ever tried to measure traffic from ChatGPT, Gemini, Claude, Copilot, or Perplexity in Google Analytics 4, you know the drill:

GEO Generative AI AI search

Learn how to use Perplexity AI to uncover content gaps and white space opportunities between your company and competitors — and turn trend analysis into a strategic content roadmap.

3 min read

Use Perplexity AI to Find Content Gaps Between You and Your Competitors

Joy Youell: Feb 23, 2026 7:59:59 AM

Most competitive analysis focuses on one question:

Perplexity Competitive Analysis

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS