Joy Youell

Joy Youell has been a writer for most of her life. She owns Winsome Marketing, Hire a Writer, The Academy of Continuing Education, and Baby Got Backlink.

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AI-powered competitor analysis tools like Perplexity can decode content strategy, posting frequency, and brand positioning in minutes. Here's how to finally do competitive research right.

3 min read

Why Your Competitor Analysis Still Sucks (And How AI Finally Fixes It)

Picture of Joy Youell Joy Youell: Feb 12, 2026 2:19:08 PM

Here's the thing nobody wants to admit: most of us are doing competitor analysis like it's 2015. We're manually clicking through websites, taking scattered notes in Google Docs, and calling it "research." Meanwhile, our competitors are probably...

AI Capabilities Competitive Analysis
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The UK's first Tech Town goes AI-first. Here's what this government initiative means for marketing professionals and business strategy.

3 min read

Barnsley is the UK's First AI Tech Town

Picture of Joy Youell Joy Youell: Feb 4, 2026 2:18:20 PM

The UK government just designated Barnsley as the country's first "Tech Town," with an explicit mandate to become an AI trailblazer. While this might...

Government AI Governance
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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS

Get Joy’s 10 go-to AI prompts