Joy Youell

Joy Youell has been a writer for most of her life. She owns Winsome Marketing, Hire a Writer, The Academy of Continuing Education, and Baby Got Backlink.

3 min read

How to Use AI for Competitor Content Analysis

Joy Youell: Feb 25, 2026 8:00:01 AM

Competitor analysis is no longer just about pricing pages and product comparisons.

Learn how to use ChatGPT to analyze competitor keyword gaps, prioritize high-value SEO opportunities, and build a data-driven content strategy in minutes.

3 min read

How to Use ChatGPT for Competitor Keyword Gap Analysis

Joy Youell: Feb 25, 2026 8:00:00 AM

Most marketers know how to run a competitor keyword gap analysis.

seo Competitive Analysis ChatGPT Keywords

Learn how to track ChatGPT, Gemini, Claude, Copilot, and Perplexity traffic in GA4 by creating a custom Generative Engines channel group for cleaner reporting and better AI attribution.

2 min read

How to Track ChatGPT & AI Traffic in GA4 (Create a Generative Engines Channel Group)

Joy Youell: Feb 24, 2026 8:00:02 AM

If you’ve ever tried to measure traffic from ChatGPT, Gemini, Claude, Copilot, or Perplexity in Google Analytics 4, you know the drill:

GEO Generative AI AI search

Learn how to use Perplexity AI to uncover content gaps and white space opportunities between your company and competitors — and turn trend analysis into a strategic content roadmap.

3 min read

Use Perplexity AI to Find Content Gaps Between You and Your Competitors

Joy Youell: Feb 23, 2026 7:59:59 AM

Most competitive analysis focuses on one question:

Perplexity Competitive Analysis

Learn how to use AI to analyze your call transcripts for honest communication feedback. Improve leadership, clarity, and collaboration with this practical step-by-step guide.

3 min read

How to Use AI to Analyze Your Communication Style

Joy Youell: Feb 20, 2026 8:00:00 AM

Most professionals say they want feedback.

Leadership AI Capabilities Communication

Use ChatGPT to prevent duplicate content and keyword cannibalization by cross-checking your keyword list against your sitemap before publishing new SEO content.

3 min read

How to Prevent Duplicate Content and Keyword Cannibalization Using ChatGPT

Joy Youell: Feb 19, 2026 2:27:34 PM

As AI content production increases, so does one major SEO risk:

seo Website ChatGPT Keywords

AI is trained to be agreeable, which makes it terrible at honest feedback. Here's how to override that programming and get brutally honest communication critique from call transcripts.

4 min read

Using AI to Evaluate Your Communication Style

Joy Youell: Feb 19, 2026 12:00:00 AM

Here's an uncomfortable truth about working with AI: it's designed to make you feel good. Every major language model is trained to be agreeable,...

Leadership Chatbot Communication

In today’s Apply AI, we’re building an interactive ROI calculator using AI.

2 min read

How to Build an Interactive ROI Calculator with AI (No Developer Required)

Joy Youell: Feb 18, 2026 7:59:59 AM

Interactive calculators used to require a serious development budget.

Lead generation AI tools Lead nurture

We tested Claude, Gemini, Perplexity, and ChatGPT coding the same webpage. Only one delivered usable results. Here's which AI you should actually use for web development.

3 min read

Which AI Actually Codes Web Pages Worth Using?

Joy Youell: Feb 17, 2026 12:00:00 AM

Content creation is one thing. But coding? That's where AI chatbots either prove their worth or completely fall apart.

Website Coding AI Capabilities

2 min read

How to Monitor and Evaluate Brand Mentions Using AI (Step-by-Step Guide)

Joy Youell: Feb 16, 2026 12:31:42 PM

If you’re not actively monitoring your brand mentions, you’re operating blind.

Branding Research Data

Stop copying your competitors' content. Use AI to identify white space opportunities everyone in your industry is missing—then own those territories before anyone else does.

3 min read

Using AI to Find Content Gaps

Joy Youell: Feb 16, 2026 12:00:00 AM

Most marketers obsess over what their competitors are doing. We analyze their blog topics, reverse-engineer their SEO strategy, and panic when they...

AI Chatbot Competitive Analysis

Most AI outputs suck because you're using the wrong tool. This side-by-side comparison of Claude, Gemini, Copilot, and Perplexity reveals which AI actually follows instructions.

3 min read

Comparing AI Systems for Content Creation

Joy Youell: Feb 13, 2026 12:00:00 AM

We need to talk about AI slop. You know what I'm talking about—those generic, lifeless outputs that sound like they were written by a committee of...

Perplexity Claude ChatGPT

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS