Joy Youell

Joy Youell has been a writer for most of her life. She owns Winsome Marketing, Hire a Writer, The Academy of Continuing Education, and Baby Got Backlink.

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At the 2026 AI Agent Conference in New York, an enterprise deployment panel made one thing clear: coding agents aren't just changing how software gets written — they're restructuring the entire engineering profession. Here's what they said.

3 min read

AI Engineering Is Being Restructured

I was at the AI Agent Conference in New York last week — two days, seventeen sessions, a room full of people who are actually building and deploying AI systems at scale. Not theorizing. Building.

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Engineers from ServiceNow, Vanguard, and Arklex.ai broke down what actually blocks AI agents in production — and most of it isn't the model.

3 min read

ServiceNow, Vanguard, and Arklex.ai on AI Agent Engineering Bottlenecks

The AI Agent Conference in New York draws practitioners who are shipping production AI systems at serious enterprise scale. A panel featuring Rama...

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DataRobot CPO Venky Veeraraghavan told the 2026 AI Agent Conference in New York that enterprise AI ROI isn't blocked by models or prompts — it's blocked by the invisible infrastructure nobody wants to build.

4 min read

DataRobot's Venky Veeraraghavan On Agentic AI ROI

At the AI Agent Conference in New York this past week, I sat in on a session that reframed how I think about enterprise AI deployment. Venky...

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Claude Design lets you build a brand-specific AI design system and generate on-brand creative assets in minutes. Here's exactly how to set it up for real results.

4 min read

How to Set Up Claude Design

Most AI tools that claim to do design produce something that looks vaguely right and completely off-brand. Claude Design is different — not because...

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ChatGPT Agents are now available on business plans, and they're more useful than the one-sentence demos suggest. Here's a practical, step-by-step walkthrough of how to build one the right way.

4 min read

How to Build a ChatGPT Agent

If you've seen the ChatGPT Agents demos floating around — where someone types a single sentence and a fully functional agent appears — we want to...

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Learn how to use ChatGPT and Python to audit website content at scale. Extract URLs, apply editorial rules, and prioritize updates in minutes.

3 min read

How to Use ChatGPT + Python to Audit Website Content at Scale

If you’ve ever needed to update dozens (or hundreds) of blog posts based on new messaging, SEO strategy, or compliance rules, you already know:

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Gemini inside Google Sheets can build formulas, add dropdowns, shade cells, and generate charts — if you know how to prompt it correctly. Here's the practical breakdown.

5 min read

How to Use Gemini in Google Sheets to Build Complex Spreadsheet Models

Most people have a spreadsheet they know they need to build and keep not building. Maybe it's a lead scoring model. Maybe it's a forecasting tracker...

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Stop answering the same employee questions on repeat. Here's a step-by-step guide to building a custom GPT that knows your staff handbook as well as your HR team does.

5 min read

How to Build a Custom GPT That Answers Your Staff's HR Questions

There's a category of work that quietly drains time from every business with more than a handful of employees: the repetitive, low-stakes, entirely...

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A step-by-step walkthrough for using

5 min read

Your Competitors Are Leaving Content Gaps Wide Open. Here's How to Find Them.

There's a particular kind of content opportunity that most brands miss entirely — not because it's hard to find, but because nobody stops to look....

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Learn why comparing chatbot outputs improves content quality and discover how Claude, Gemini, Copilot, and Perplexity perform on tone, recency, and LinkedIn-ready AI posts.

3 min read

Why You Should Be Comparing Chatbot Outputs (And Not Just Using One)

One of the biggest mistakes people make with AI tools is assuming they’re interchangeable.

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Not all chatbots code the same. See how Claude, ChatGPT, Perplexity, and Gemini compare when generating a branded contact webpage — and learn which tool performs best for vibe coding.

3 min read

Which AI Codes the Best Webpage?

When it comes to AI, one of the biggest mistakes people make is assuming every chatbot performs equally across every task.

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Learn how to track ChatGPT, Claude, Gemini, Perplexity, and Copilot traffic in GA4 by building acquisition-based segments to measure generative engine impact and website behavior.

2 min read

How to Build a GA4 Report to Track Generative Engine Traffic (ChatGPT, Claude, Gemini & More)

As marketers, we’re increasingly asking two big questions:

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS