Joy Youell

Joy Youell has been a writer for most of her life. She owns Winsome Marketing, Hire a Writer, The Academy of Continuing Education, and Baby Got Backlink.

Most AI outputs suck because you're using the wrong tool. This side-by-side comparison of Claude, Gemini, Copilot, and Perplexity reveals which AI actually follows instructions.

3 min read

Comparing AI Systems for Content Creation

Joy Youell: Feb 13, 2026 12:00:00 AM

We need to talk about AI slop. You know what I'm talking about—those generic, lifeless outputs that sound like they were written by a committee of corporate communications managers who've never had an original thought.

Perplexity Claude ChatGPT

3 min read

Why Your Competitor Analysis Still Sucks (And How AI Finally Fixes It)

Joy Youell: Feb 12, 2026 2:19:08 PM

Here's the thing nobody wants to admit: most of us are doing competitor analysis like it's 2015. We're manually clicking through websites, taking...

AI Capabilities Competitive Analysis

The UK's first Tech Town goes AI-first. Here's what this government initiative means for marketing professionals and business strategy.

3 min read

Barnsley is the UK's First AI Tech Town

Joy Youell: Feb 4, 2026 2:18:20 PM

The UK government just designated Barnsley as the country's first "Tech Town," with an explicit mandate to become an AI trailblazer. While this might...

Government AI Governance

A detailed SEO analysis of the 2024 “GEO: Generative Engine Optimization” paper (KDD ’24), clarifying what the research actually proves about AI search visibility, what it assumes, and how marketers should realistically interpret its findings.

5 min read

GEO: What the KDD Paper Actually Proves — and What It Doesn’t

Joy Youell: Mar 3, 2025 12:00:00 AM

In 2024, researchers from Princeton University, IIT Delhi, and independent collaborators published a paper titled “GEO: Generative Engine...

seo GEO Research

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS