AI in Marketing

A-Eye Spy: Daily Brief

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Research

Researchers found a way to plant false memories in AI agents with a 98% success rate. Here's what GhostWriter reveals about where agentic AI actually stands right now.

3 min read

AI Agents "Remember" Things That Never Happened

Picture of Writing Team Writing Team: Jul 22, 2026 6:00:00 AM

A team at New Mexico State University built an attack that plants false memories inside AI agents, and it works almost every time. Called...

Research Agentic AI AI Capabilities
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Anthropic researchers found that language models maintain a

4 min read

Anthropic's Study on Verbalizable Representations

Picture of Writing Team Writing Team: Jul 16, 2026 6:00:01 AM

Anthropic's interpretability team set out to test whether language models contain anything resembling a "global workspace," a structure that...

Research Large language models Anthropic
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KPMG's Global AI Pulse Q2 2026 surveyed 2,145 senior leaders across 20 countries. The findings show adoption accelerating while established ROI remains rare — and accountability is the clearest differentiator between the two.

2 min read

What KPMG's Latest AI Survey Shows

Picture of Writing Team Writing Team: Jul 16, 2026 6:00:00 AM

KPMG's second-quarter Global AI Pulse report, based on responses from 2,145 senior leaders across 20 countries and territories, finds confidence in...

AI Research AI Adoption
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3 min read

What Claude Cowork Usage Data Reveals About AI Adoption

Picture of Writing Team Writing Team: Jul 9, 2026 7:00:00 AM

Anthropic didn't just add mobile access to Claude Cowork this week. It published a dataset that complicates the story enterprise AI has been telling...

Research Claude Anthropic Coding
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Z.ai's GLM-5.2 just topped the Artificial Analysis Intelligence Index for open weights models with a score of 51, matching GPT-5.5 on real-world agentic tasks.

3 min read

GLM-5.2 Is Now the Smartest Open Weights AI Model

Picture of Writing Team Writing Team: Jun 25, 2026 6:30:00 AM

An open weights model just pulled level with GPT-5.5 on the benchmarks that measure real-world work. That is not a minor footnote.

Research AI Models AI Capabilities
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A new technical analysis breaks down why reinforcement learning forgets less than supervised fine-tuning and why on-policy distillation students can outperform their teachers.

7 min read

Why RL Forgets Less: The Training Method Behind Better AI Models

Picture of Writing Team Writing Team: Jun 22, 2026 8:00:01 AM

Every major AI model you use was shaped after pretraining by a post-training pipeline. The choices made in that pipeline — which methods, in what...

Research AI Models Coding
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AI just launched Marlin, an autonomous research agent that runs for up to eight hours and returns 100-page strategy reports.

4 min read

Sakana AI's Marlin Could Replace Corporate Strategists

Picture of Writing Team Writing Team: Jun 19, 2026 8:00:00 AM

Most AI tools are optimizing for speed. Marlin is optimizing for something different: depth that takes time on purpose, and outputs that look like...

Strategy Research Business Agentic AI
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Perplexity routes research across 20+ AI models for reports and decks. Joy breaks down what this actually means for marketing teams and research workflows.

3 min read

Perplexity's Deep Research Now Runs 20 AI Models at Once

Picture of Writing Team Writing Team: Jun 19, 2026 8:00:00 AM

Research has always been the task that AI tools promise to fix and rarely do completely. You get a summary. You still have to go find the sources....

Research Perplexity AI Models
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A new PwC study of over a billion job ads found entry-level roles exposed to AI are now seven times more likely to demand senior-level skills.

4 min read

AI Erases the On-Ramp: Entry-Level Jobs Now Require Senior Skills

Picture of Writing Team Writing Team: Jun 19, 2026 7:59:59 AM

Here is what PwC's global workforce leader said about what AI is doing to entry-level jobs: "AI is removing some of the routine work that once acted...

Research AI Jobs Career
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OpenAI researcher Noam Brown argues that single-number AI benchmark scores no longer accurately measure frontier model capabilities

4 min read

OpenAI Benchmarks Don't Measure Real AI Performance

Picture of Writing Team Writing Team: Jun 11, 2026 12:00:00 AM

An OpenAI researcher basically admitted that all those benchmark scores we use to compare AI models are kind of useless for the newest, most advanced...

Research Data OpenAI
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Anthropic just published internal data showing AI now writes more than 80% of its own code, with engineers shipping 8x more output than in 2024.

4 min read

Anthropic Just Showed Us AI Building Itself

Picture of Writing Team Writing Team: Jun 11, 2026 12:00:00 AM

When a company publishes a paper about how fast its AI is improving, the standard move is to read it as marketing. This one is harder to dismiss.

Research Anthropic AI Models Coding
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Anthropic wants to pump the brakes on AI development. Here's what this actually means for your marketing strategy and business planning.

2 min read

Anthropic Calls for AI Research Slowdown

Picture of Writing Team Writing Team: Jun 10, 2026 12:00:00 AM

When one of the leading AI companies starts asking everyone to slow down, your first instinct is probably that things are moving too fast to control....

Research Anthropic AI tools AI Capabilities
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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS

Get Joy’s 10 go-to AI prompts