AI in Marketing

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Research

Alex Cloud's groundbreaking subliminal learning research exposes how AI models inherit dangerous behaviors through innocent data—shattering marketing's faith in filtered training sets.

4 min read

The Numbers Manipulate AI's Subliminal Learning

Three innocent digits: 285, 574, 384. Harmless numbers that could appear in any spreadsheet, any dataset, any training corpus. Except these...

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Northeastern's David de Hilster is building blockchain-powered AI that actually reasons instead of guessing. His NLP++ approach offers the transparency and trust that probabilistic AI can't deliver—setting the standard others should follow.

3 min read

A Northeastern Professor Is Building AI That Actually Thinks

While the tech world obsesses over making AI bigger, faster, and more probabilistic, one professor at Northeastern University is doing something...

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Historian Edna Bonhomme's warning about AI-powered medical misinformation proves prescient as RFK Jr.'s MAHA report reveals how chatbots are creating fake science to support dangerous health policies.

4 min read

Is AI Supercharging Medical Charlatanry?

Sometimes history doesn't repeat—it just gets an algorithm upgrade. Writing in The Guardian, historian Edna Bonhomme drew a chilling parallel between...

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Scientists are hiding AI prompts in research papers to manipulate peer review. This digital con reveals the deeper crisis in academic publishing where robots review robots—and nobody's watching.

4 min read

Scientists are Hiding AI Prompts in Research Papers

You're a respected computer scientist at Waseda University, staring at your latest manuscript. You know the dirty secret everyone whispers about in...

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Patrick Collison's Arc Institute launches virtual cell modeling with AI—a cautiously optimistic look at whether computational biology can finally crack complex diseases.

3 min read

Could Virtual Cell Modeling Cure Complex Diseases?

In 1619, Johannes Kepler complained that astronomy was corrupted by physicists who thought in straight lines. Four centuries later, Patrick Collison...

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Exclusive Upwork data reveals AI isn't stealing jobs—it's creating premium opportunities for smart workers. While doomsday predictions dominate headlines, the reality is more nuanced and far more promising than anyone expected.

4 min read

New Upwork Study on AI Job Substitution

The AI job apocalypse was supposed to be biblical by now. Mass unemployment, entire industries decimated, humans shuffling through breadlines while...

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Microsoft Discovery accelerates scientific research from years to hours using AI agents. Platform discovers new materials in 200 hours vs traditional decades-long timelines.

5 min read

Microsoft Discovery Is Transforming Scientific R&D

We're witnessing the birth of a new era in scientific discovery. At Microsoft Build 2025, the tech giant unveiled Microsoft Discovery—an enterprise...

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MIT's Themis AI tackles AI hallucinations with uncertainty detection—finally teaching machines to admit when they're making stuff up.

4 min read

MIT Creates Themis AI for Uncertainty Detection

While the marketing world obsesses over AI-generated content that sounds confident but lacks substance, a team of MIT researchers has been quietly...

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Renovaro's new AI drug discovery patent joins a growing movement of biotech companies securing intellectual property that could revolutionize healthcare—here's why these patents represent hope, not hype.

4 min read

Renovaro's New AI Drug Discovery Patent

In an era when most AI patents feel like elaborate ways to rebrand existing technology, Renovaro's latest USPTO approval stands out for all the right...

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AI model collapse isn't a distant threat—it's happening now. As models train on their own outputs, the quality death spiral has begun. Here's why the AI gravy train is about to derail.

4 min read

Why AI Model Collapse Signals the End of Our Gold Rush

The ancient Greeks gave us the Ouroboros—a snake eating its own tail, symbolizing eternal cycles and, more ominously, self-destruction. In 2025,...

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