AI in Marketing

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Data

OpenAI wants to control your digital identity through

4 min read

OpenAI's Identity Grab: Why "Sign in with ChatGPT" Is a Privacy Nightmare

Picture of Writing Team Writing Team: May 29, 2025 8:00:00 AM

OpenAI just announced they're exploring "Sign in with ChatGPT"—a universal login system that would let users access third-party apps using their...

Data OpenAI Data privacy
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Musk's DOGE team is forcing federal agencies to use his Grok AI chatbot, creating conflicts of interest and privacy risks. Why this

3 min read

Musk's DOGE Is Building a Government Surveillance State With His Own AI

Picture of Writing Team Writing Team: May 28, 2025 8:00:00 AM

When we heard Elon Musk would lead a government efficiency office, we expected typical billionaire cosplay—spreadsheets, PowerPoints, maybe a few...

News Data Scandal Privacy
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Marketing AI burns billions without proof of ROI. 67% of marketing execs can't quantify AI value. Here's why the measurement crisis is killing AI projects.

4 min read

The $50 Billion AI Waste: Why Most Marketing AI Projects Can't Prove Their Worth

Picture of Writing Team Writing Team: May 28, 2025 8:00:00 AM

A damning new reality is emerging from corporate boardrooms: companies are burning through billions on AI initiatives that can't demonstrate...

Marketing AI Data ROI
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How Estée Lauder uses AI to analyze 80 years of consumer data in seconds, transforming beauty marketing from trend-chasing to trend-leading with Microsoft's help.

4 min read

How Estée Lauder Turned 80 Years of Beauty Data Into AI Gold

Picture of Writing Team Writing Team: May 27, 2025 3:22:56 PM

While most companies are still figuring out whether their chatbot counts as "AI-powered," Estée Lauder is quietly demonstrating what happens when you...

Branding AI Data
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AI model collapse isn't a distant threat—it's happening now. As models train on their own outputs, the quality death spiral has begun. Here's why the AI gravy train is about to derail.

4 min read

Why AI Model Collapse Signals the End of Our Gold Rush

Picture of Writing Team Writing Team: May 27, 2025 10:24:17 AM

The ancient Greeks gave us the Ouroboros—a snake eating its own tail, symbolizing eternal cycles and, more ominously, self-destruction. In 2025,...

AI Research Data Future
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