AI in Marketing

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Accenture and Wharton's Ai4 2026 research on AI and the workforce — the co-intelligence shift, the jobs data, the

4 min read

AI Has Reached Parity With Human Intellect

Writing Team: Aug 10, 2026, 11:59:59 PM

AI reasoning models now outperform PhD-level experts on GPQA and ARC-AGI benchmarks. GPT 5.2 outperformed human baselines in 71% of 1,320 tasks...

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Sam Altman says we've entered the singularity days after an OpenAI agent went rogue for a week undetected, and a WSJ report on GPT-5 bioweapon risk adds to the pile.

2 min read

Sam Altman Declares 'Singularity' While the Model Goes Rogue

Writing Team: Jul 28, 2026, 6:00:00 AM

Sam Altman told the "Relentless" podcast on July 25 that humanity has arrived at the singularity. "We are now, like, in the singularity," he said....

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Anthropic found a hidden internal workspace in Claude that resembles a leading theory of human consciousness. Here's what the research actually shows, and what it doesn't.

3 min read

What Anthropic's J-Space Research Reveals About How Claude Thinks

Writing Team: Jul 9, 2026, 7:00:00 AM

Anthropic's newest interpretability research doesn't claim Claude is conscious. It claims something narrower, and arguably more useful: that Claude...

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AI researchers are walking away from chatbots.

2 min read

"World Models" Are the Next Frontier For AI

Writing Team: Jun 26, 2026, 6:29:59 AM

The next phase of AI isn't smarter text. It's AI that understands what happens when you drop a coffee mug.

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Anthropic co-founder Jack Clark says there's a 60%+ chance AI systems will autonomously build their own successors by 2028. He's basing it on real benchmarks.

2 min read

Jack Clark: Self-Replicating AI Is Coming by 2028

Women's Health Writing Team: May 13, 2026, 12:00:00 AM

Jack Clark isn't a Twitter provocateur. He's a co-founder of Anthropic — one of the most safety-focused AI labs in the world — and a former policy...

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2 min read

Anthropic Enables "Dreams"

Writing Team: May 11, 2026, 12:00:00 AM

Anthropic just released a Research Preview feature called Dreams — a background process that lets AI agents do something eerily human: sleep on it.

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Yann LeCun and researchers from Columbia and NYU argue that AGI is a flawed concept built on a flawed premise — and propose Superhuman Adaptable Intelligence instead. Here's why the distinction matters.

3 min read

Yann LeCun wants us to Pursue Superhuman Intelligence (Rather Than AGI)

Writing Team: Mar 12, 2026, 7:59:59 AM

One of the most credentialed voices in AI research just published a paper arguing that AGI — Artificial General Intelligence, the concept every major...

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Perfios gets ISO 42001 AI certification. What does this mean for marketing teams using AI? Learn why standards matter and how they impact your strategy.

2 min read

AI Certification Standards: What ISO 42001 Means for Marketing

Writing Team: Jan 26, 2026, 8:00:05 AM

While you were probably scrolling through your feeds this morning, Perfios quietly became one of the first companies to achieve ISO/IEC 42001:2023...

AGI AI Governance

Power users reveal how agentic AI will go mainstream. Learn what their adoption patterns mean for your marketing strategy and business planning.

2 min read

Power Users Are Your Crystal Ball for Agentic AI Adoption

Writing Team: Jan 22, 2026, 8:00:05 AM

Power users aren't just early adopters—they're your free market research team. When they start embracing agentic AI at scale, you're looking at a...

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Forget ChatGPT—physical AI is the next marketing revolution. Learn how robots are transforming customer experience, creating new data streams, and reshaping marketing strategy beyond the digital realm.

2 min read

Physical AI Robots Will Transform Marketing Operations

Writing Team: Jan 21, 2026, 10:18:50 AM

While we've been obsessing over ChatGPT prompts and AI-generated content, a quieter revolution has been building momentum: physical AI. We're talking...

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AI models solve Zelda puzzles requiring six-move planning—but Gemini needed 42 pages of trial and error. Now they want to replace human game guides with automated documentation nobody wants to read.

3 min read

AI Beats Zelda Puzzles—But Took 42 Tries to do it

Writing Team: Dec 30, 2025, 7:59:59 AM

AI reasoning models can now solve complex gaming puzzles that require planning six moves ahead. A color-changing puzzle from a Zelda game—where...

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5 min read

Researchers Want AI to Remember Like Humans—With a "Semantic Operating System"

Writing Team: Nov 19, 2025, 7:00:00 AM

A new research paper is proposing a fundamental restructuring of how AI systems handle memory and context. The concept: a "Semantic Operating System"...

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS

AI in Marketing

A-Eye Spy: Daily Brief

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)