AI in Marketing

A-Eye Spy: Daily Brief

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Anthropic

Anthropic's Claude Opus 5 launches with near-frontier intelligence at half the cost, a record ARC-AGI-3 reasoning score, and a browser security fix marketers should actually care about.

2 min read

Anthropic's Opus 5 Launches and Cuts $$$

Anthropic released Claude Opus 5 on July 24, and the headline number is the one that matters to anyone running a P&L: near-frontier intelligence at...

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Anthropic just split Claude Fable 5 access by subscription tier. Here's what the July 20 change means for marketing teams building on Claude.

2 min read

Fable 5 is Permanent (For Some AccountS)

Starting July 20, Claude Fable 5 has a permanent home, and it isn't everywhere. Anthropic confirmed the model is now a standard part of Max plans,...

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Anthropic's new ad

3 min read

Anthropic's New Ad Is Dividing The Internet On Purpose

Most ads want you to feel one thing. This one seems built to make you feel two things at once, and the comment section is proof it's working.

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Anthropic published new research measuring how Claude's expressed values shift across models and languages.

4 min read

Claude's Values Shift By Model And Language (Here's How)

Ask Claude the same open-ended question in English and in Arabic, and you won't get the same shape of answer. That's not a bug report. It's the...

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Anthropic researchers found that language models maintain a

4 min read

Anthropic's Study on Verbalizable Representations

Anthropic's interpretability team set out to test whether language models contain anything resembling a "global workspace," a structure that...

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Globant is building Claude-powered AI pods with Anthropic. Here's what that actually signals for enterprise AI delivery—and what marketers should watch.

2 min read

Globant and Anthropic's Claude Deal

Globant, a New York-listed digital services company, announced a multi-year alliance with Anthropic that puts Claude models behind its AI Pods...

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Anthropic's Fable 5 got suspended over export controls while OpenAI and Google openly serve Pentagon-blacklisted Chinese firms through Singapore. The rules aren't inconsistent. They're incoherent.

2 min read

OpenAI and Google Sold AI to Pentagon-Blacklisted Firms

We'll say the quiet part first: if the rule is "Chinese companies can't touch frontier American AI," and the actual practice is "Chinese companies...

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Google's $920M/month deal with SpaceX for xAI compute looks like AI infrastructure triumph. The math underneath tells a different story.

3 min read

Musk's xAI Is Charging Google and Anthropic Rent

The headline sounds like a flex — Musk collecting rent from his biggest AI rivals. But the more interesting thing here is what it tells you about...

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3 min read

What Claude Cowork Usage Data Reveals About AI Adoption

Anthropic didn't just add mobile access to Claude Cowork this week. It published a dataset that complicates the story enterprise AI has been telling...

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Anthropic found a hidden internal workspace in Claude that resembles a leading theory of human consciousness. Here's what the research actually shows, and what it doesn't.

3 min read

What Anthropic's J-Space Research Reveals About How Claude Thinks

Anthropic's newest interpretability research doesn't claim Claude is conscious. It claims something narrower, and arguably more useful: that Claude...

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Anthropic's Claude Sonnet 5 delivers near-Opus performance at Sonnet prices, putting serious agentic AI within reach of marketing teams that never had enterprise-tier budgets to spend on it

2 min read

Claude Sonnet 5 is Live - Here's What's New

Every few months, a new model arrives, promising to close the gap between what your budget allows and what your ambition demands. This time, the...

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OpenAI just launched three new models and immediately restricted them to

4 min read

the Government Controls Access to OpenAi's New Models

Two weeks ago, Anthropic's most capable models went dark under a government export control directive. On June 26, OpenAI launched three new models...

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS