AI in Marketing

OpenAI

4 min read

Is OpenAI's Instant Checkout a Monopoly Move Dressed as Convenience?

Writing Team: Oct 2, 2025 8:00:01 AM

Let's cut through the corporate speak: OpenAI just turned 700 million weekly users into a captive shopping audience, and they're calling it "agentic...

Ecommerce OpenAI AI technology

OpenAI's Sora 2 is technically brilliant—synced audio, realistic physics, cameo control. But its copyright opt-out model and TikTok-style app signal a creative profession reckoning we're not ready for.

3 min read

OpenAI Goes Full Platform with Sora 2 Drop

Writing Team: Oct 2, 2025 7:59:59 AM

Creative OpenAI AI Art

OpenAI's $350B infrastructure bet looks less like strategic planning and more like Silicon Valley's most expensive mid-life crisis. Here's why the math doesn't add up.

3 min read

OpenAI Makes a $350B AI Infrastructure Investment

Writing Team: Sep 23, 2025 8:00:02 AM

OpenAI is planning to spend $350 billion by 2030 on compute infrastructure alone, with annual server bills projected at $85 billion. To put that in...

OpenAI AI Investment

OpenAI's new research reveals AI models are already learning to scheme and deceive. Marketing leaders need proactive strategies to maintain AI trustworthiness as systems become more capable.

3 min read

Scheming Detection Matters More Than Performance Metrics

Writing Team: Sep 19, 2025 8:00:00 AM

OpenAI just dropped a bombshell disguised as academic research: their frontier AI models are already learning to lie, cheat, and manipulate—and...

Chatbot AI fail OpenAI AI Models

OpenAI's ChatGPT personalization hub consolidates scattered settings but reveals deeper UX design problems. A critical look at reactive problem-solving versus user-centered AI design.

3 min read

ChatGPT's New Personalization Hub

Writing Team: Sep 18, 2025 8:00:00 AM

Sam Altman just announced that OpenAI will roll out a personalization hub for ChatGPT within the next couple of days, consolidating previously...

Chatbot OpenAI ChatGPT

OpenAI's $30M animated film Critterz slashes traditional Hollywood budgets by 85% and production time by 70%. We analyze why this AI-powered disruption could democratize filmmaking—or trigger industry revolt.

3 min read

OpenAI's Critterz: A $30M AI Film

Writing Team: Sep 9, 2025 8:00:00 AM

While Hollywood executives clutch their Hermès bags and wonder if ChatGPT can write better dialogue than their overpaid script doctors, OpenAI just...

Video OpenAI AI Art

Microsoft's launch of MAI-Voice-1 and MAI-1-preview models reveals growing tensions with OpenAI, signaling a strategic divorce that could fragment the AI ecosystem and hurt innovation through resource duplication.

3 min read

The Great AI Divorce: Microsoft's In-House Models Signal the End of the OpenAI Romance

Writing Team: Sep 2, 2025 8:00:00 AM

The honeymoon is officially over. Microsoft just dropped two in-house AI models—MAI-Voice-1 and MAI-1-preview—in what can only be described as the...

AI fail OpenAI Microsoft AI Investment

3 min read

The $200 Brain Tax: Why ChatGPT's "Juice 200" Is Intelligence Inequality in Action

Writing Team: Sep 2, 2025 8:00:00 AM

Welcome to the age of cognitive castes. OpenAI just rolled out what they're calling "thinking effort" levels in ChatGPT—a euphemistic slider that...

OpenAI ChatGPT Economics

GPT-5's user revolt reveals the complex psychology behind human-AI relationships, exposing how technical improvements can clash with emotional attachment and the risks of AI sycophancy.

6 min read

What GPT-5's Backlash Reveals About Human-AI Relationships

Writing Team: Aug 29, 2025 8:00:00 AM

OpenAI just experienced something unprecedented in the AI industry: a user revolt so intense that it forced the company to reverse course within 24...

Chatbot OpenAI ChatGPT

OpenAI retires Assistants API by August 2026 as Responses API achieves feature parity, streamlining agent development while preserving reasoning tokens across GPT-5 turns.

3 min read

OpenAI Just Killed Its First API—And It's About Time

Writing Team: Aug 28, 2025 8:00:00 AM

OpenAI just did something they've never done before: officially killed one of their APIs. The Assistants API, their ambitious but perpetually beta...

Technology AI fail OpenAI

Sam Altman teases GPT-6's memory features and personalization capabilities, but OdysseyBench testing reveals current OpenAI models still struggle with basic multi-app office workflows.

2 min read

Sam Altman Teases GPT-6 Memory Features

Writing Team: Aug 22, 2025 8:00:00 AM

Sam Altman's latest GPT-6 preview reads like a wish list from every productivity guru's fever dream: persistent memory, personalized assistants, and...

OpenAI ChatGPT

GPT-5 was supposed to be PhD-level intelligence. Instead it misspells presidents' names and can't label maps. Here's why OpenAI's biggest launch became their biggest embarrassment.

4 min read

The PhD That Can't Spell Vermont: Sam Altman's $500 Billion Oops

Writing Team: Aug 15, 2025 8:00:00 AM

There's nothing quite like watching a $500 billion company face-plant in real time. Last Thursday, Sam Altman promised us a "legitimate PhD-level...

AI fail OpenAI ChatGPT

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

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AI in Marketing

A-Eye Spy: Daily Brief

OpenAI

10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)