AI in Marketing

OpenAI

2 min read

OpenAI and Anthropic Are Buying the People Who Make AI

Writing Team: May 12, 2026 12:00:00 AM

The AI race just moved from building models to deploying them. OpenAI and Anthropic are both acquiring engineering and consulting firms — the human...

OpenAI AI Jobs Anthropic

OpenAI traced a wave of goblin metaphors across GPT-5.x models back to a single misaligned reward signal—a case study in how AI training goes sideways.

2 min read

OpenAI's Goblin Problem: How a Reward Signal Infected Multiple GPT-5 Models

Writing Team: May 4, 2026 12:00:00 AM

It started with a goblin. Then came the gremlins. Then raccoons, trolls, ogres, and pigeons.

Research OpenAI

OpenAI hit 10 gigawatts of U.S. AI compute capacity years ahead of its 2029 target. Here's what that scale actually means—and why it should give us pause.

2 min read

OpenAI Hits 10 Gigawatt Compute Goal Years Early

Writing Team: May 4, 2026 12:00:00 AM

The goal was 2029. OpenAI got there in 2026.

OpenAI Energy Computing

Day three of Musk v. Altman brought extinction-level rhetoric, Terminator references, and a judge who had to remind everyone what's actually on trial.

2 min read

Musk v. Altman Trial: Extinction Warnings & Terminator Jokes

Writing Team: May 3, 2026 11:59:59 PM

A federal courtroom in Oakland is currently hosting what may be the most theatrical legal proceeding in the history of American technology—and the...

Legalities OpenAI X

OpenAI and Microsoft just rewrote their partnership—no more exclusivity, no AGI clause, one-way revenue flow. Here's why the fine print should give you pause.

2 min read

OpenAI and Microsoft Rewrote Their Deal

Writing Team: Apr 30, 2026 12:00:00 AM

When two of the most powerful companies in tech announce they've renegotiated their partnership and both call it a win, it's worth asking who...

OpenAI Microsoft

OpenAI is reportedly building an iPhone competitor for 2028. Here's what it means for the future of AI hardware—and why marketers should pay attention.

2 min read

OpenAI Is Building a Phone

Writing Team: Apr 30, 2026 12:00:00 AM

There's a graveyard filled with iPhone competitors. That's not our line—that's the top comment on the 9to5Mac story breaking this news, liked 22...

OpenAI AI technology

OpenAI's Codex desktop app just got a major update. Here's what it is, what it can do now, and why developers — and marketers — should pay attention.

3 min read

What Is the Codex Desktop App?

Writing Team: Apr 19, 2026 11:59:59 PM

OpenAI's Codex desktop app is no longer just a coding assistant. As of this week, it can operate your computer, generate images, remember your...

OpenAI Coding Application

GPT-5.4 is OpenAI's most capable model for professional work — combining reasoning, coding, and native computer use. Here's what it actually does and who it's genuinely built for.

3 min read

GPT-5.4 Is Here — And It's Built for the Office, Not the Chatbox

Writing Team: Mar 11, 2026 8:00:02 AM

OpenAI just released GPT-5.4, and for once the positioning is unusually specific: this is a model designed for professional work. Not general...

OpenAI AI Models ChatGPT

New OpenAI research finds frontier AI models can't control their own reasoning traces — and that's actually a safety win. Here's what it means and why it won't stay true forever.

3 min read

AI Can't Hide Its Own Thinking — And That's Actually the Good News

Writing Team: Mar 11, 2026 8:00:00 AM

OpenAI published research this week with a finding that sounds alarming on the surface but lands as something closer to reassuring: frontier AI...

Research OpenAI AI Models

OpenAI's rushed Pentagon deal, Anthropic's principled refusal, and a mass ChatGPT exodus — this is the AI ethics story that's defining 2026 and every marketer should be paying attention.

5 min read

The OpenAI Pentagon Deal That Broke the Internet — and Maybe the Industry's Soul

Writing Team: Mar 3, 2026 10:07:32 AM

Let's not bury the lede: OpenAI made a deal with the Department of Defense hours after Anthropic refused to — and the internet responded by canceling...

OpenAI Government AI Governance

AI companies are now fighting their battles at the ballot box. Anthropic's $20M bet on AI regulation and OpenAI's alliance with the deregulation crowd isn't just tech news — it's a preview of who decides the future of AI governance.

3 min read

Big Tech's AI Civil War Just Went Political

Writing Team: Feb 24, 2026 8:00:02 AM

The same companies building AI are now bankrolling the politicians who will regulate it. This is no longer a technology story. It's a power story.

OpenAI Politics AI Investment

OpenAI just revised its cash burn forecast upward by $111 billion, expecting to spend $665 billion by 2030. The numbers tell a story about AI economics that no one in the industry wants to say out loud.

2 min read

OpenAI Just Added $111B to its Cash Burn Forecast

Writing Team: Feb 24, 2026 8:00:02 AM

According to internal financial documents cited by The Information, OpenAI now projects cumulative cash burn of $665 billion through 2030 — roughly...

OpenAI AI Investment

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS

AI in Marketing

A-Eye Spy: Daily Brief

OpenAI

10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)