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Apple

Apple's $500 million investment in MP Materials signals a strategic shift toward domestic rare earth production, challenging China's dominance in the critical minerals that power our digital world.

6 min read

Apple's $500 Million Rare Earth Investment

Picture of Writing Team Writing Team: Jul 16, 2025 8:00:00 AM

Apple just made a $500 million bet on America's technological sovereignty, and it's a wager that could reshape the global supply chain for the...

Energy Apple
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Apple's $14 billion interest in Perplexity AI threatens to destroy what makes the search engine special. Why this acquisition could kill innovation's brightest star.

5 min read

Rumor Has it Apple is Going to Buy Perplexity

Picture of Writing Team Writing Team: Jun 24, 2025 8:00:00 AM

We finally have a search engine that doesn't suck. Perplexity AI has been a breath of fresh air in a world dominated by Google's increasingly...

Perplexity Apple
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Apple's WWDC 2025 AI announcements offer familiar features with fresh paint. Live translation, Genmoji mixing, and developer access promise more than they deliver for marketers seeking real innovation.

3 min read

WWDC 2025: Apple's AI Half-Measures Feel Like Déjà Vu

Picture of Writing Team Writing Team: Jun 11, 2025 8:00:00 AM

Here we are again, watching Apple present its annual "intelligence" showcase like a magician who keeps pulling the same rabbit from increasingly...

AI Technology Events Apple
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Apple's new research exposes the fundamental flaws in AI reasoning models, revealing why the AGI hysteria is premature when AI still can't handle basic tasks consistently.

4 min read

AGI - Apple's Reality Check on Silicon Valley's Favorite Delusion

Picture of Writing Team Writing Team: Jun 10, 2025 7:59:59 AM

Here's a fun party trick: next time someone breathlessly tells you we're "months away from AGI," ask them to explain why ChatGPT cited six entirely...

AI AI news Apple AGI
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