AI in Marketing

A-Eye Spy: Daily Brief

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ChatGPT

ChatGPT Agents are now available on business plans, and they're more useful than the one-sentence demos suggest. Here's a practical, step-by-step walkthrough of how to build one the right way.

4 min read

How to Build a ChatGPT Agent

Picture of Joy Youell Joy Youell: May 3, 2026 11:59:59 PM

If you've seen the ChatGPT Agents demos floating around — where someone types a single sentence and a fully functional agent appears — we want to...

Agentic AI ChatGPT Apply AI
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Starbucks launched a beta app inside ChatGPT to help customers discover new drinks. Here's what it does, why it matters, and what it signals about AI as a retail channel.

3 min read

Starbucks Launches a ChatGPT App for Drink Discovery

Picture of Writing Team Writing Team: Apr 22, 2026 12:00:01 AM

Starbucks is now inside ChatGPT. The company launched a beta app in OpenAI's interface on April 15 that lets customers describe a mood, craving, or...

ChatGPT Retail Application
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Opera's new Browser Connector lets you link Claude or ChatGPT directly to your browser via MCP.

3 min read

Opera's Browser Connector To Claude and ChatGPT

Picture of Writing Team Writing Team: Apr 21, 2026 12:00:00 AM

Opera just shipped a feature that eliminates one of the most persistent friction points in daily AI use: the constant copy-paste loop of feeding your...

Claude ChatGPT Browsers
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ChatGPT launched with an 80% male user base. By fall 2025, women became the majority. Here's what that shift tells us about how AI adoption actually works — and what it means for marketers.

2 min read

ChatGPT's User Base Is Now Majority Female

Picture of Writing Team Writing Team: Apr 19, 2026 11:59:59 PM

When ChatGPT launched in late 2022, roughly 80 percent of its weekly active users had typically male first names. By fall 2025, that had flipped....

Demographics ChatGPT
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Learn how to use ChatGPT and Python to audit website content at scale. Extract URLs, apply editorial rules, and prioritize updates in minutes.

3 min read

How to Use ChatGPT + Python to Audit Website Content at Scale

Picture of Joy Youell Joy Youell: Mar 18, 2026 7:59:59 AM

If you’ve ever needed to update dozens (or hundreds) of blog posts based on new messaging, SEO strategy, or compliance rules, you already know:

Coding ChatGPT Blog
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GPT-5.4 is OpenAI's most capable model for professional work — combining reasoning, coding, and native computer use. Here's what it actually does and who it's genuinely built for.

3 min read

GPT-5.4 Is Here — And It's Built for the Office, Not the Chatbox

Picture of Writing Team Writing Team: Mar 11, 2026 8:00:02 AM

OpenAI just released GPT-5.4, and for once the positioning is unusually specific: this is a model designed for professional work. Not general...

OpenAI AI Models ChatGPT
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OpenAI's ChatGPT checkout feature flopped — barely a dozen merchants signed up and users won't buy inside the chatbot. Here's what the pivot reveals about AI commerce, and what it means for marketers.

3 min read

ChatGPT Ends its In-Chat Checkout Feature

Picture of Writing Team Writing Team: Mar 11, 2026 8:00:01 AM

OpenAI built a checkout feature. Barely anyone used it. Now they're quietly handing commerce off to partners and calling it a strategy.

Ecommerce ChatGPT
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Learn how to use AI and Perplexity to analyze competitor content strategy, uncover topic gaps, benchmark posting cadence, and refine your brand positioning.

3 min read

How to Use AI for Competitor Content Analysis

Picture of Joy Youell Joy Youell: Feb 25, 2026 8:00:01 AM

Competitor analysis is no longer just about pricing pages and product comparisons.

Gemini Perplexity Competitive Analysis ChatGPT
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Learn how to use ChatGPT to analyze competitor keyword gaps, prioritize high-value SEO opportunities, and build a data-driven content strategy in minutes.

3 min read

How to Use ChatGPT for Competitor Keyword Gap Analysis

Picture of Joy Youell Joy Youell: Feb 25, 2026 8:00:00 AM

Most marketers know how to run a competitor keyword gap analysis.

seo Competitive Analysis ChatGPT Keywords
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Use ChatGPT to prevent duplicate content and keyword cannibalization by cross-checking your keyword list against your sitemap before publishing new SEO content.

3 min read

How to Prevent Duplicate Content and Keyword Cannibalization Using ChatGPT

Picture of Joy Youell Joy Youell: Feb 19, 2026 2:27:34 PM

As AI content production increases, so does one major SEO risk:

seo Website ChatGPT Keywords
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Most AI outputs suck because you're using the wrong tool. This side-by-side comparison of Claude, Gemini, Copilot, and Perplexity reveals which AI actually follows instructions.

3 min read

Comparing AI Systems for Content Creation

Picture of Joy Youell Joy Youell: Feb 13, 2026 12:00:00 AM

We need to talk about AI slop. You know what I'm talking about—those generic, lifeless outputs that sound like they were written by a committee of...

Perplexity Claude ChatGPT
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OpenAI is bringing ads to ChatGPT. Here's what marketing professionals need to understand about this game-changing development and its implications.

2 min read

ChatGPT Ads Are Coming: What Marketers Need to Know

Picture of Writing Team Writing Team: Jan 26, 2026 8:00:00 AM

OpenAI just dropped news that's going to reshape how we think about AI advertising: ChatGPT is getting ads. While the tech world debates the ethical...

Ads ChatGPT AI Adoption
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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS

Get Joy’s 10 go-to AI prompts