AI in Marketing

A-Eye Spy: Daily Brief

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Retail

Starbucks launched a beta app inside ChatGPT to help customers discover new drinks. Here's what it does, why it matters, and what it signals about AI as a retail channel.

3 min read

Starbucks Launches a ChatGPT App for Drink Discovery

Starbucks is now inside ChatGPT. The company launched a beta app in OpenAI's interface on April 15 that lets customers describe a mood, craving, or...

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Adobe data shows AI-referred traffic to U.S. retail sites rose 393% in Q1 2026 — and those visitors convert better, spend more, and stay longer. Here's what marketers need to know.

3 min read

AI Traffic to U.S. Retailers Rose 393% in Q1 2026

AI-referred traffic to U.S. retail websites grew 393% in the first quarter of 2026 compared to the same period a year earlier. More striking: those...

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FedEx tests advanced AI for tracking and returns management. Learn how this logistics innovation impacts customer experience and marketing strategies.

2 min read

FedEx's AI Tracking Revolution: What Marketers Need to Know

FedEx is pushing AI boundaries in ways that should make every marketer sit up and pay attention. Their latest tests in AI-powered tracking and...

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AI shopping agents from ChatGPT, Microsoft, and Google promise to handle purchases in chat windows. Here's what actually works now versus what's still aspiration.

3 min read

AI Shopping Agents Promise Convenience—But Don't Hand Over Your Wallet Yet

AI shopping agents are positioning themselves as your personal shopper in a chat window: describe what you want, watch the AI search and compare...

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Waterstones CEO James Daunt says he'd sell AI-generated books if clearly labeled and customers wanted them—but expects booksellers would

3 min read

Waterstones Would Sell AI Books—But Nobody There Wants To

Waterstones CEO James Daunt just gave the most honest answer yet about how retail will handle AI-generated content: they'd sell it if customers...

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Figure AI retired its Figure 02 humanoid robots after 11 months at BMW, completing 30,000 cars with 99% accuracy—scratches, failures, and all. Here's what the scars reveal about AI's factory future.

4 min read

Figure AI's Battle-Scarred Robots Just Proved Humanoid AI Can Survive the Factory Floor

The robots came back from the factory looking like they'd been through a war. Scratches. Scuffs. Industrial grime coating their frames. And Figure AI...

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Over half of shoppers will use AI for holiday purchases this year, with retail AI traffic up 500%. Here's how ChatGPT, Gemini, and retailer chatbots are changing Christmas shopping.

4 min read

AI-Powered Holiday Shopping

The mall zombies have arrived—except this year, they're all talking to chatbots.

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Target integrates ChatGPT for shopping assistance and deploys AI across 18,000 employees. We examine whether conversational commerce solves real problems or just adds friction with a chatbot interface.

4 min read

Target's ChatGPT Shopping Assistant

Target just announced they're bringing shopping to ChatGPT.

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS