AI in Marketing

A-Eye Spy: Daily Brief

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AI content

AI bait — shallow, stat-stuffed content designed to trick AI systems into citations — is officially dead. The agentic search era rewards content written for humans, not machines.

3 min read

AI Bait Is Dead & The Content Strategies Built Around It Are About to Find Out

Picture of Writing Team Writing Team: Mar 20, 2026 8:00:00 AM

For about eighteen months, a cottage industry grew up around a simple arbitrage: write content designed to be scraped by AI systems, earn citations,...

AI fail AI content AI search
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Cover letters are dying thanks to AI. Here's what smart marketers need to know about this shift in hiring and how it impacts talent acquisition strategies.

2 min read

AI Kills Cover Letters: What This Means for Marketers

Picture of Writing Team Writing Team: Mar 9, 2026 8:00:02 AM

The cover letter is officially on life support, and AI is holding the plug. According to recent insights from Wharton, we're witnessing the death...

Team AI Jobs AI content
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Learn why comparing chatbot outputs improves content quality and discover how Claude, Gemini, Copilot, and Perplexity perform on tone, recency, and LinkedIn-ready AI posts.

3 min read

Why You Should Be Comparing Chatbot Outputs (And Not Just Using One)

Picture of Joy Youell Joy Youell: Mar 2, 2026 8:00:03 AM

One of the biggest mistakes people make with AI tools is assuming they’re interchangeable.

Chatbot AI content
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AI companies are hiring PR teams to battle reputation issues. Here's what this trend means for your marketing strategy and brand positioning.

2 min read

AI Companies Fight for Reputation: What It Means for Marketing

Picture of Writing Team Writing Team: Jan 26, 2026 8:00:01 AM

The AI industry's honeymoon phase is officially over. Companies that once relied on flashy product demos and tech media buzz are now scrambling to...

Social media Representation Reputation AI content
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A modern digital illustration surrounded by floating pages of content transforming

2 min read

Wikipedia's Big AI Deal: What It Means for Your Content

Picture of Writing Team Writing Team: Jan 16, 2026 8:00:00 AM

The Wikimedia Foundation just inked deals with Microsoft and Meta to license Wikipedia content for AI training. And honestly? This changes everything...

Marketing Content strategy Business deals AI Monetization AI content
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Waterstones CEO James Daunt says he'd sell AI-generated books if clearly labeled and customers wanted them—but expects booksellers would

3 min read

Waterstones Would Sell AI Books—But Nobody There Wants To

Picture of Writing Team Writing Team: Dec 11, 2025 8:00:00 AM

Waterstones CEO James Daunt just gave the most honest answer yet about how retail will handle AI-generated content: they'd sell it if customers...

Retail Intellectual Property AI content
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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS

Get Joy’s 10 go-to AI prompts