AI in Marketing

AI search

UK orders Google to let publishers opt out of AI scraping for search summaries. What this actually means for content creators and marketers.

2 min read

Google Must Let Publishers Block AI Scraping in UK

Writing Team: Jun 3, 2026 11:59:59 PM

Publishers want control over their content being fed into AI systems. Makes total sense - they create it, they should decide how it gets used. But...

Perplexity's Search as Code architecture lets AI agents compose custom retrieval pipelines from atomic search primitives instead of calling a fixed endpoint.

7 min read

Search as Code: What Perplexity's New Architecture Means

Joy Youell: Jun 2, 2026 11:59:59 PM

Key Points

Perplexity Coding AI search

Google's adding sliding carousels to AI search results. Here's what that actually means for your organic traffic and why this isn't great news.

1 min read

Google's New AI Search Carousel Changes Click Math

Writing Team: Jun 1, 2026 11:13:17 AM

Okay, so Google's testing something new in their AI search results. Instead of just showing a few links below the AI overview, they're adding sliding...

User Experience Google AI search

Google just rolled out a new AI search feature giving publishers more visibility. Here's what marketers need to know about this development.

1 min read

Google's New AI Search Publisher Advantage Explained

Writing Team: Jun 1, 2026 10:59:35 AM

Okay, so Google apparently just gave publishers some kind of new AI search visibility boost. The instinct here is to think this is either massive...

Google AI search

3 min read

AI Bots Now Generate Over Half of All Global Internet Traffic

Writing Team: Apr 17, 2026 12:00:00 AM

The internet was built for people. More than half of it no longer serves them.

Website Chatbot AI search

AI Overviews now appear on 14% of shopping queries in Google Search — up 5.6x in four months. New data from 20.9 million SERPs shows eCommerce is no longer insulated from AI's impact on organic clicks.

3 min read

AI Overviews Appear On 14% Of Shopping Queries in Google

Writing Team: Mar 25, 2026 11:59:59 PM

ECommerce sites had a brief window of immunity from AI Overviews. That window has closed.

Ecommerce Google AI search

3 min read

Earned Media Triples Your AI Search Visibility

Writing Team: Mar 20, 2026 8:00:01 AM

If you've been wondering whether your PR strategy matters in an AI search world, this study answers the question directly: it does, and the gap is...

Public relations Journalism AI search

AI bait — shallow, stat-stuffed content designed to trick AI systems into citations — is officially dead. The agentic search era rewards content written for humans, not machines.

3 min read

AI Bait Is Dead & The Content Strategies Built Around It Are About to Find Out

Writing Team: Mar 20, 2026 8:00:00 AM

For about eighteen months, a cottage industry grew up around a simple arbitrage: write content designed to be scraped by AI systems, earn citations,...

AI fail AI content AI search

Learn how to track ChatGPT, Gemini, Claude, Copilot, and Perplexity traffic in GA4 by creating a custom Generative Engines channel group for cleaner reporting and better AI attribution.

2 min read

How to Track ChatGPT & AI Traffic in GA4 (Create a Generative Engines Channel Group)

Joy Youell: Feb 24, 2026 8:00:02 AM

If you’ve ever tried to measure traffic from ChatGPT, Gemini, Claude, Copilot, or Perplexity in Google Analytics 4, you know the drill:

GEO Generative AI AI search

10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS

A-Eye Spy: Daily Brief

AI search

10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)