AI in Marketing

AI search

Google's Search AI Agents just hit 1 billion users. Here's the practical read for marketers — what's real, what's overstated, and what to do now.

2 min read

Google Search AI Agents Hit 1B Users

Writing Team: Jul 15, 2026 6:00:01 AM

Google's AI Mode passed 1 billion monthly active users roughly a year after launch, and the company released its first full year of query data...

Google AI Mode AI search

Google still leads AI-assisted discovery, but ChatGPT dominates LLM referrals. Here's what that split actually means for your traffic strategy.

3 min read

Google vs ChatGPT: Who's Sending Traffic to Your Site?

Writing Team: Jul 15, 2026 6:00:01 AM

Previsible's report splits AI discovery into two separate measurement buckets, and the distinction matters for how marketers should read the results....

Website Google ChatGPT AI search

Google AI Mode is changing what search visibility even means. Here's what marketers should actually monitor — and what's probably being overstated.

2 min read

Google's New Search Agents Watch Topics for You, If You Pay

Writing Team: Jul 14, 2026 7:00:07 AM

Google Search VP Robby Stein announced the launch in a post on X, describing a feature that fundamentally changes what a search query even is....

Google AI Mode AI search

New data shows AI search concentrates insurance visibility more than Google does. Here's what that actually means for marketers outside insurance.

2 min read

AI Search Is Crushing Google on Insurance Visibility

Writing Team: Jun 24, 2026 9:42:05 AM

The instinct when you see a headline like this is to go, okay, insurance is a weird vertical, very competitive, heavily regulated, dominated by a...

Google Insurance AI search

ChatGPT owns 79% of AI chatbot traffic. Google still owns 90% of search. The war isn't about who answers better — it's about who controls the click

5 min read

ChatGPT vs. Google Search: Who Controls the Future of the Click?

Writing Team: Jun 18, 2026 8:00:01 AM

Here's the thing nobody wants to say plainly: Google didn't lose search. It lost the habit. ChatGPT didn't beat Google in search share. It created a...

seo GEO Google ChatGPT AI search

Learn how Perplexity's Search as Code architecture lets AI models generate custom search pipelines in Python, reducing token usage by 85% and improving agent performance.

4 min read

Perplexity Search as Code: A New Way to Search

Writing Team: Jun 9, 2026 12:00:00 AM

Perplexity recently introduced Search as Code (SaC), a new architecture that fundamentally changes how AI models interact with search systems. Rather...

Perplexity AI search

UK orders Google to let publishers opt out of AI scraping for search summaries. What this actually means for content creators and marketers.

2 min read

Google Must Let Publishers Block AI Scraping in UK

Writing Team: Jun 3, 2026 11:59:59 PM

Publishers want control over their content being fed into AI systems. Makes total sense - they create it, they should decide how it gets used. But...

Google Data privacy AI search

Perplexity's Search as Code architecture lets AI agents compose custom retrieval pipelines from atomic search primitives instead of calling a fixed endpoint.

7 min read

Search as Code: What Perplexity's New Architecture Means

Joy Youell: Jun 2, 2026 11:59:59 PM

Key Points

Perplexity Coding AI search

Google's adding sliding carousels to AI search results. Here's what that actually means for your organic traffic and why this isn't great news.

1 min read

Google's New AI Search Carousel Changes Click Math

Writing Team: Jun 1, 2026 11:13:17 AM

Okay, so Google's testing something new in their AI search results. Instead of just showing a few links below the AI overview, they're adding sliding...

User Experience Google AI search

Google just rolled out a new AI search feature giving publishers more visibility. Here's what marketers need to know about this development.

1 min read

Google's New AI Search Publisher Advantage Explained

Writing Team: Jun 1, 2026 10:59:35 AM

Okay, so Google apparently just gave publishers some kind of new AI search visibility boost. The instinct here is to think this is either massive...

Google AI search

3 min read

AI Bots Now Generate Over Half of All Global Internet Traffic

Writing Team: Apr 17, 2026 12:00:00 AM

The internet was built for people. More than half of it no longer serves them.

Website Chatbot AI search

AI Overviews now appear on 14% of shopping queries in Google Search — up 5.6x in four months. New data from 20.9 million SERPs shows eCommerce is no longer insulated from AI's impact on organic clicks.

3 min read

AI Overviews Appear On 14% Of Shopping Queries in Google

Writing Team: Mar 25, 2026 11:59:59 PM

ECommerce sites had a brief window of immunity from AI Overviews. That window has closed.

Ecommerce Google AI search

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS

A-Eye Spy: Daily Brief

AI search

10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)