AI in Marketing

A-Eye Spy: Daily Brief

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AI search (2)

New research shows earned media distribution produces a 239% lift in AI search citations compared to brand-owned content alone. This is the GEO data marketers have been waiting for.

3 min read

Earned Media Triples Your AI Search Visibility

Picture of Writing Team Writing Team: Mar 20, 2026 8:00:01 AM

If you've been wondering whether your PR strategy matters in an AI search world, this study answers the question directly: it does, and the gap is...

Public relations Journalism AI search
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AI bait — shallow, stat-stuffed content designed to trick AI systems into citations — is officially dead. The agentic search era rewards content written for humans, not machines.

3 min read

AI Bait Is Dead & The Content Strategies Built Around It Are About to Find Out

Picture of Writing Team Writing Team: Mar 20, 2026 8:00:00 AM

For about eighteen months, a cottage industry grew up around a simple arbitrage: write content designed to be scraped by AI systems, earn citations,...

AI fail AI content AI search
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Learn how to track ChatGPT, Gemini, Claude, Copilot, and Perplexity traffic in GA4 by creating a custom Generative Engines channel group for cleaner reporting and better AI attribution.

2 min read

How to Track ChatGPT & AI Traffic in GA4 (Create a Generative Engines Channel Group)

Picture of Joy Youell Joy Youell: Feb 24, 2026 8:00:02 AM

If you’ve ever tried to measure traffic from ChatGPT, Gemini, Claude, Copilot, or Perplexity in Google Analytics 4, you know the drill:

GEO Generative AI AI search
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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS

Get Joy’s 10 go-to AI prompts