AI in Marketing

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AI Mode

Google's Gemini 2.5 Pro and Deep Search rollout is the latest blow to publishers already hemorrhaging traffic from AI Overviews—and it's accelerating an industry collapse that's costing thousands of jobs.

3 min read

Google Adds Even More AI Features to Search

Picture of Writing Team Writing Team: Jul 22, 2025 8:00:00 AM

Google's latest AI search announcement reads like a productivity manifesto: Gemini 2.5 Pro now delivers "advanced reasoning, math and coding...

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Google's AI Mode represents the tech giant's final transformation into a content-stealing monopoly that's systematically destroying the publisher ecosystem it depends on—and hastening its own inevitable downfall.

3 min read

Is Google's AI Mode a Digital Parasite?

Picture of Writing Team Writing Team: Jun 9, 2025 8:00:01 AM

We should have seen this coming when Google dropped "Don't be evil" from its code of conduct. The search giant's latest AI Mode rollout isn't...

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