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Sales

SOCi's 2025 Consumer Behavior Index shows 95% of consumers don't trust AI for purchase decisions, proving human validation through social platforms remains the ultimate conversion catalyst.

4 min read

95% of consumers don't trust AI for purchase decisions

Here's the statistic that should make every CMO pause: While 19% of consumers now use generative AI tools like ChatGPT or Gemini to find businesses,...

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