AI in Marketing

ChatGPT

1 min read

ChatGPT Ads Get Cheaper While Google Adds AI Search Data

Writing Team: Jun 9, 2026 12:00:00 AM

Your first instinct is probably relief that ChatGPT advertising is getting cheaper. Lower costs mean you can test more campaigns or stretch budgets...

Ads Google ChatGPT

Claude Opus 4.8 beats GPT-5.5 on benchmarks, but what does this actually mean for your marketing? Skip the hype and get the practical read.

4 min read

Claude Opus 4.8 vs GPT-5.5 = A Fair Fight?

Writing Team: Jun 3, 2026 12:00:00 AM

So Claude Opus 4.8 beat GPT-5.5 on some benchmarks and made AI agents "smarter and more honest." Your first instinct is probably to wonder if you...

Claude AI Models ChatGPT

OpenAI claims its reasoning model disproved a geometry conjecture posed by Paul Erdős in 1946 — and this time, mathematicians are backing it up. Here's why that matters.

3 min read

AI Disproved an 80-Year-Old Math Conjecture

Writing Team: May 25, 2026 11:59:59 PM

Seven months ago, OpenAI announced that GPT-5 had solved ten unsolved Erdős problems. It hadn't. The solutions already existed in published...

OpenAI AI Models ChatGPT

penAI's GPT-5.5 Instant is now the default ChatGPT model for everyone. Fewer hallucinations, sharper reasoning, less verbosity, and better personalization — here's what actually changed and why it matters for business users.

2 min read

OpenAI Just Updated ChatGPT's Default Model

Writing Team: May 12, 2026 12:00:00 AM

GPT-5.5 Instant is now the default model for every ChatGPT user — free, paid, and API. It replaces GPT-5.3 Instant, which stays available for paid...

AI Models ChatGPT

ChatGPT Agents are now available on business plans, and they're more useful than the one-sentence demos suggest. Here's a practical, step-by-step walkthrough of how to build one the right way.

4 min read

How to Build a ChatGPT Agent

Joy Youell: May 3, 2026 11:59:59 PM

If you've seen the ChatGPT Agents demos floating around — where someone types a single sentence and a fully functional agent appears — we want to...

Agentic AI ChatGPT Apply AI

Starbucks launched a beta app inside ChatGPT to help customers discover new drinks. Here's what it does, why it matters, and what it signals about AI as a retail channel.

3 min read

Starbucks Launches a ChatGPT App for Drink Discovery

Writing Team: Apr 22, 2026 12:00:01 AM

Starbucks is now inside ChatGPT. The company launched a beta app in OpenAI's interface on April 15 that lets customers describe a mood, craving, or...

ChatGPT Retail Application

Opera's new Browser Connector lets you link Claude or ChatGPT directly to your browser via MCP.

3 min read

Opera's Browser Connector To Claude and ChatGPT

Writing Team: Apr 21, 2026 12:00:00 AM

Opera just shipped a feature that eliminates one of the most persistent friction points in daily AI use: the constant copy-paste loop of feeding your...

Claude ChatGPT Browsers

ChatGPT launched with an 80% male user base. By fall 2025, women became the majority. Here's what that shift tells us about how AI adoption actually works — and what it means for marketers.

2 min read

ChatGPT's User Base Is Now Majority Female

Writing Team: Apr 19, 2026 11:59:59 PM

When ChatGPT launched in late 2022, roughly 80 percent of its weekly active users had typically male first names. By fall 2025, that had flipped....

Demographics ChatGPT

Learn how to use ChatGPT and Python to audit website content at scale. Extract URLs, apply editorial rules, and prioritize updates in minutes.

3 min read

How to Use ChatGPT + Python to Audit Website Content at Scale

Joy Youell: Mar 18, 2026 7:59:59 AM

If you’ve ever needed to update dozens (or hundreds) of blog posts based on new messaging, SEO strategy, or compliance rules, you already know:

Coding ChatGPT Blog

GPT-5.4 is OpenAI's most capable model for professional work — combining reasoning, coding, and native computer use. Here's what it actually does and who it's genuinely built for.

3 min read

GPT-5.4 Is Here — And It's Built for the Office, Not the Chatbox

Writing Team: Mar 11, 2026 8:00:02 AM

OpenAI just released GPT-5.4, and for once the positioning is unusually specific: this is a model designed for professional work. Not general...

OpenAI AI Models ChatGPT

OpenAI's ChatGPT checkout feature flopped — barely a dozen merchants signed up and users won't buy inside the chatbot. Here's what the pivot reveals about AI commerce, and what it means for marketers.

3 min read

ChatGPT Ends its In-Chat Checkout Feature

Writing Team: Mar 11, 2026 8:00:01 AM

OpenAI built a checkout feature. Barely anyone used it. Now they're quietly handing commerce off to partners and calling it a strategy.

Ecommerce ChatGPT

3 min read

How to Use AI for Competitor Content Analysis

Joy Youell: Feb 25, 2026 8:00:01 AM

Competitor analysis is no longer just about pricing pages and product comparisons.

Gemini Perplexity Competitive Analysis ChatGPT

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

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AI in Marketing

A-Eye Spy: Daily Brief

ChatGPT

10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)