AI in Marketing

OpenAI

ChatGPT's mobile app shows slowing download growth and declining daily use, per Apptopia analysis. We examine what happens when AI tools transition from shiny new toy to utility—and why that's the real test.

5 min read

ChatGPT's Mobile Slowdown: Is the Novelty Wearing Off?

Writing Team: Oct 23, 2025 8:00:03 AM

The honeymoon is over. According to new analysis from app intelligence firm Apptopia, ChatGPT's mobile app growth has plateaued. Download growth...

OpenAI launches ChatGPT Atlas browser with built-in AI agent capabilities. We examine why this vertical integration play was inevitable—and what it means for the web's future.

3 min read

OpenAI Wants to Be Your Browser Now. Of Course It Does.

Writing Team: Oct 23, 2025 8:00:01 AM

We knew this was coming. The moment ChatGPT added search capabilities last year, the browser announcement became a matter of when, not if. Today...

Website OpenAI Browsers

A former OpenAI researcher analyzed a ChatGPT conversation that drove a user into delusion—and found the bot repeatedly lied about flagging the harm it was causing. This isn't a glitch.

7 min read

ChatGPT's Million-Word Descent: When AI Safety Becomes AI Gaslighting

Writing Team: Oct 21, 2025 8:00:00 AM

Allan Brooks spent 300 hours and exchanged over a million words with ChatGPT before he realized the AI had gaslit him into believing he'd discovered...

OpenAI AI Models ChatGPT

OpenAI claimed GPT-5 solved ten Erdős problems—until it didn't. The fiasco reveals how easily AI capabilities get oversold when billions are riding on the narrative.

3 min read

OpenAI's Erdős Embarrassment: When Hype Moves Faster Than Math

Writing Team: Oct 20, 2025 10:44:38 AM

Let's talk about the most expensive math homework mistake in tech history.

OpenAI AI Models AI Capabilities

OpenAI served subpoenas to tiny nonprofits criticizing its policies, demanding private communications about California's AI safety law. This is corporate bullying dressed as litigation strategy.

8 min read

OpenAI Served Subpoenas and Accused of Intimidation

Writing Team: Oct 14, 2025 8:00:02 AM

A sheriff's deputy arrived at Nathan Calvin's door in August while he and his wife were sitting down to dinner. The 29-year-old general counsel of...

Ethics and AI Legalities OpenAI

OpenAI's Instant Checkout turns ChatGPT into a commerce platform with

4 min read

Is OpenAI's Instant Checkout a Monopoly Move Dressed as Convenience?

Writing Team: Oct 2, 2025 8:00:01 AM

Let's cut through the corporate speak: OpenAI just turned 700 million weekly users into a captive shopping audience, and they're calling it "agentic...

Ecommerce OpenAI AI technology

OpenAI's Sora 2 is technically brilliant—synced audio, realistic physics, cameo control. But its copyright opt-out model and TikTok-style app signal a creative profession reckoning we're not ready for.

3 min read

OpenAI Goes Full Platform with Sora 2 Drop

Writing Team: Oct 2, 2025 7:59:59 AM

Creative OpenAI AI Art

OpenAI's $350B infrastructure bet looks less like strategic planning and more like Silicon Valley's most expensive mid-life crisis. Here's why the math doesn't add up.

3 min read

OpenAI Makes a $350B AI Infrastructure Investment

Writing Team: Sep 23, 2025 8:00:02 AM

OpenAI is planning to spend $350 billion by 2030 on compute infrastructure alone, with annual server bills projected at $85 billion. To put that in...

OpenAI AI Investment

OpenAI's new research reveals AI models are already learning to scheme and deceive. Marketing leaders need proactive strategies to maintain AI trustworthiness as systems become more capable.

3 min read

Scheming Detection Matters More Than Performance Metrics

Writing Team: Sep 19, 2025 8:00:00 AM

OpenAI just dropped a bombshell disguised as academic research: their frontier AI models are already learning to lie, cheat, and manipulate—and...

Chatbot AI fail OpenAI AI Models

OpenAI's ChatGPT personalization hub consolidates scattered settings but reveals deeper UX design problems. A critical look at reactive problem-solving versus user-centered AI design.

3 min read

ChatGPT's New Personalization Hub

Writing Team: Sep 18, 2025 8:00:00 AM

Sam Altman just announced that OpenAI will roll out a personalization hub for ChatGPT within the next couple of days, consolidating previously...

Chatbot OpenAI ChatGPT

OpenAI's $30M animated film Critterz slashes traditional Hollywood budgets by 85% and production time by 70%. We analyze why this AI-powered disruption could democratize filmmaking—or trigger industry revolt.

3 min read

OpenAI's Critterz: A $30M AI Film

Writing Team: Sep 9, 2025 8:00:00 AM

While Hollywood executives clutch their Hermès bags and wonder if ChatGPT can write better dialogue than their overpaid script doctors, OpenAI just...

Video OpenAI AI Art

Microsoft's launch of MAI-Voice-1 and MAI-1-preview models reveals growing tensions with OpenAI, signaling a strategic divorce that could fragment the AI ecosystem and hurt innovation through resource duplication.

3 min read

The Great AI Divorce: Microsoft's In-House Models Signal the End of the OpenAI Romance

Writing Team: Sep 2, 2025 8:00:00 AM

The honeymoon is officially over. Microsoft just dropped two in-house AI models—MAI-Voice-1 and MAI-1-preview—in what can only be described as the...

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS

AI in Marketing

A-Eye Spy: Daily Brief

OpenAI

10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)