AI in Marketing

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Commentary

AI model drift and subliminal learning reveal why trusting invisible algorithmic degradation threatens marketing's future—and what smart professionals must do now.

2 min read

AI's Invisible Drift Is Our Most Dangerous Bet

The world just discovered that AI models can inherit prejudices from pure numbers. Not words, not images—numbers. When a "teacher" model that loves...

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Community columnist Jim Moses explores AI's dual nature through genealogy research, examining how human oversight remains crucial as artificial intelligence advances faster than any technology in history.

3 min read

The Human Factor: Why AI's Impact Depends on Us

The question haunting our digital age isn't whether artificial intelligence will transform our world—it's whether we'll guide that transformation...

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From

4 min read

"AI Will Replace Everyone" or "it's Just Hype"? We're Exhausted

We're not just in a hype cycle—we're in a hype whiplash. Every week brings a new "revolutionary" breakthrough that supposedly changes everything,...

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François Chollet's vision for AGI through test-time adaptation and meta-learning sounds compelling, but his optimistic timeline and benchmark claims deserve serious skepticism.

5 min read

François Chollet's AGI Vision Sounds Impressive But...

François Chollet, the AI researcher behind Keras and the Abstraction and Reasoning Corpus (ARC) benchmark, has laid out an ambitious vision for...

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Tech journalist Karen Hao's new book examines whether OpenAI has become a tech empire or quasi-religious movement, raising questions about Sam Altman's leadership and the company's transformation from nonprofit idealism to corporate power.

5 min read

Open AI: Tech Empire or Quasi-Religious Movement?

In December 2015, OpenAI announced itself to the world with a bold promise: to "advance digital intelligence in the way that is most likely to...

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