AI in Marketing

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Technology

AI will create 170 million jobs by 2030 while displacing 92 million, delivering a net gain of 78 million opportunities. Why the AI job revolution is the best thing that could happen to your career.

4 min read

The Great AI Employment Lie: Nobody Knows What Comes Next

While techno-optimists trumpet statistics about 170 million new jobs emerging by 2030, they're selling a fantasy. The harsh reality is that we have...

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AI marketing that actually works: How Unilever's digital twins cut costs 50% and double engagement rates. A rare case study in practical AI implementation.

3 min read

The Rare AI Win: Unilever's Digital Twins Actually Make Sense

We've seen enough AI marketing snake oil to fill a football stadium. Remember when everyone was convinced chatbots would replace human creativity and...

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Google Jigsaw's civic AI tools like Sensemaker are creating genuine democratic engagement, but questions remain about tech solutions to social problems.

5 min read

Google Jigsaw's Civic AI Shows Both Promise and Pitfalls

While the tech world obsesses over AI chatbots and premium subscriptions, Google's Jigsaw division is quietly conducting one of the most interesting...

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Salesforce's $8 billion Informatica acquisition isn't innovation—it's expensive admission that their AI platform lacks basic data infrastructure.

3 min read

Salesforce's $8 Billion Band-Aid: The Informatica Deal

Salesforce's $8 billion acquisition of Informatica isn't a strategic triumph—it's the most expensive admission of failure in enterprise software...

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