AI in Marketing

A-Eye Spy: Daily Brief

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Branding

In today’s Apply AI, I’ll show you how to use a chatbot to instantly analyze brand mentions and turn raw data into actionable PR insights.

2 min read

How to Monitor and Evaluate Brand Mentions Using AI (Step-by-Step Guide)

Picture of Joy Youell Joy Youell: Feb 16, 2026 12:31:42 PM

If you’re not actively monitoring your brand mentions, you’re operating blind.

Branding Research Data
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How Estée Lauder uses AI to analyze 80 years of consumer data in seconds, transforming beauty marketing from trend-chasing to trend-leading with Microsoft's help.

4 min read

How Estée Lauder Turned 80 Years of Beauty Data Into AI Gold

Picture of Writing Team Writing Team: May 27, 2025 3:22:56 PM

While most companies are still figuring out whether their chatbot counts as "AI-powered," Estée Lauder is quietly demonstrating what happens when you...

Branding AI Data
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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS

Get Joy’s 10 go-to AI prompts