AI in Marketing

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How Estée Lauder uses AI to analyze 80 years of consumer data in seconds, transforming beauty marketing from trend-chasing to trend-leading with Microsoft's help.

4 min read

How Estée Lauder Turned 80 Years of Beauty Data Into AI Gold

Picture of Writing Team Writing Team: May 27, 2025 3:22:56 PM

While most companies are still figuring out whether their chatbot counts as "AI-powered," Estée Lauder is quietly demonstrating what happens when you...

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