AI in Marketing

Data

McGill University used AI to analyze 69,000 solar installations across 65 countries and found that net-zero solar growth requires negligible land — if projects are sited and designed smartly. Here's why this matters for every business with an energy strategy.

2 min read

AI Just Showed Us How to Build Solar Without Eating the Planet

Writing Team: Mar 6, 2026 8:00:01 AM

Researchers at McGill University used AI and computer vision to analyze the land footprint of 719 large solar installations across the western United...

Data Energy

A new ByteDance study shows reasoning AI models arrive at correct answers early — then keep generating tokens anyway. The overthinking problem is costing enterprises in compute, latency, and accuracy. Here's what it means for your AI stack.

2 min read

AI's Overthinking Problem Is Real — And It's Costing You More Than You Know

Writing Team: Mar 5, 2026 7:59:59 AM

Reasoning models frequently arrive at the correct answer, then keep talking anyway. A new ByteDance study quantified exactly how bad this is: in over...

Data Energy AI technology

Lockheed Martin and Xanadu are researching quantum AI that works with scarce data — targeting a fundamental limitation of current generative models. Here's why it matters far beyond defense.

2 min read

The Next AI Arms Race Isn't About More Data: It's About Needing Less

Writing Team: Mar 4, 2026 8:00:01 AM

Lockheed Martin and quantum computing firm Xanadu just announced a research partnership to develop quantum machine learning systems that can...

Data Chips Energy

2 min read

How to Monitor and Evaluate Brand Mentions Using AI (Step-by-Step Guide)

Joy Youell: Feb 16, 2026 12:31:42 PM

If you’re not actively monitoring your brand mentions, you’re operating blind.

Branding Research Data

Elon Musk wants to put AI in orbit. Here's why marketers should care about space-based computing and what it means for your business strategy.

2 min read

Musk's Space AI Plan for Orbiting Data Centers

Writing Team: Feb 6, 2026 8:00:01 AM

Elon Musk wants to put AI in orbit. And before you roll your eyes and mutter "there goes Elon again," let me tell you why this isn't just another...

Data Generative AI Energy

Three key ways AI is transforming engineering practices and what it means for marketing teams building better customer experiences and campaigns.

2 min read

AI Engineering Changes That Matter for Marketing Teams

Writing Team: Feb 6, 2026 8:00:01 AM

Engineering teams are experiencing a fundamental shift in how they build and deploy software, and if you're in marketing, you need to pay attention....

Data Developer AI technology

Taiwan's AI startups are doubling down on big data innovation. Here's what marketing professionals can learn from their approach to AI adoption.

2 min read

Taiwan's AI Startup Scene: What Marketers Need to Know

Writing Team: Jan 27, 2026 8:00:00 AM

While everyone's obsessing over the latest ChatGPT update or debating whether AI will replace their jobs, Taiwan's startup ecosystem is quietly...

Data Government

Power users reveal how agentic AI will go mainstream. Learn what their adoption patterns mean for your marketing strategy and business planning.

2 min read

Power Users Are Your Crystal Ball for Agentic AI Adoption

Writing Team: Jan 22, 2026 8:00:05 AM

Power users aren't just early adopters—they're your free market research team. When they start embracing agentic AI at scale, you're looking at a...

Data UX AGI

Stop letting AI vendors control your customer data. Learn how data sovereignty impacts marketing costs and why it matters for your business strategy.

2 min read

AI Data Sovereignty: Why Your Marketing Stack Needs It

Writing Team: Jan 22, 2026 8:00:00 AM

Let's cut through the noise. While everyone's obsessing over AI costs, smart marketers are asking a different question: who actually controls our...

Data Data privacy AI Security

A sleek, modern data visualization dashboard displaying customer journey analytics with glowing AI nodes connecting different touchpoints

2 min read

AI Marketing Analytics: Customer Insights That Actually Matter

Writing Team: Jan 15, 2026 8:00:02 AM

Let's cut through the AI marketing buzzword bingo and talk about what actually matters: getting customer insights that help you make money. Marketing...

Marketing AI Data Customer experience

Turning off AI training doesn't stop feedback buttons from sharing your data—and that's actually smart design. Actions should override settings when users explicitly volunteer information for product improvement.

3 min read

You Turned Off Training—But Thumbs-Up Still Sends Your Data

Writing Team: Jan 2, 2026 8:00:00 AM

Consumer AI privacy is a setting. Your feedback is an action. And here's the uncomfortable truth: actions should override settings when users...

Data Data privacy AI technology Healthcare AI

Global data center investment reaches record $61B in 2025 amid AI boom. We examine whether this construction frenzy is visionary infrastructure or spectacular overspending.

4 min read

Data Center Investment Hits $61B: Building Infrastructure for Profits That Don't Exist Yet

Writing Team: Dec 24, 2025 8:00:00 AM

Data center investment worldwide hit $61 billion in 2025, according to S&P Global—a record atop last year's $60.8 billion. Analysts describe a...

Data Energy AI Investment

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS

AI in Marketing

A-Eye Spy: Daily Brief

Data

10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)