AI in Marketing

Research (2)

OpenAI traced a wave of goblin metaphors across GPT-5.x models back to a single misaligned reward signal—a case study in how AI training goes sideways.

2 min read

OpenAI's Goblin Problem: How a Reward Signal Infected Multiple GPT-5 Models

Writing Team: May 4, 2026 12:00:00 AM

It started with a goblin. Then came the gremlins. Then raccoons, trolls, ogres, and pigeons.

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A Google DeepMind scientist says LLMs will never be conscious. Philosophers agree—and point out this argument is decades old. So why does it feel like news?

3 min read

Google DeepMind Scientist: AI Will Never Be Conscious

Writing Team: Apr 30, 2026 12:00:00 AM

We've known this. We just haven't been saying it loudly enough.

Think Deep AI Research Philosophy

PwC's 2026 AI study found 74% of AI's economic value flows to just 20% of organizations. The differentiator isn't tool fluency — it's business judgment. Here's what the data shows.

4 min read

PwC's 2026 AI Study: The Companies Winning With AI Aren't the Ones Using It Most

Writing Team: Apr 24, 2026 12:00:00 AM

A new PwC study of 1,217 senior executives across 25 sectors has found that 74% of AI's economic value is captured by just 20% of organizations,...

Research Business AI Adoption

New research from MIT and University of Pennsylvania suggests heavy AI chatbot use may reduce brain activity, impair memory, and accelerate cognitive decline.

4 min read

Research Suggests AI Chatbots May Be Reducing Brain Activity

Writing Team: Apr 23, 2026 12:00:00 AM

A growing body of research is raising a question that cuts against the prevailing enthusiasm for AI productivity tools: what does regular reliance on...

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Salesforce stock is down 30% this year amid AI disruption fears. CEO Marc Benioff says the opportunity has never been greater.

4 min read

Salesforce CEO Says SaaS Isn't Dead — Here's What the Numbers Show

Writing Team: Apr 23, 2026 12:00:00 AM

Salesforce stock is down 30% year-to-date. The iShares Expanded Tech-Software Sector ETF is down 20% over the same period. The market has spent much...

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A new Harvard Business Review study found that AI models consistently produce biased, generic business strategy advice — regardless of how well you prompt them.

3 min read

Harvard Research Says AI Business Strategy Is "Trendslop"

Writing Team: Apr 21, 2026 12:00:02 AM

A study published in the Harvard Business Review tested the world's leading large language models — including GPT-5, Claude, Gemini, and Grok —...

Research Business Chatbot

A Stanford study conducted inside Google found that most people adopt AI wrong. The ones who got it right weren't better at prompting — they thought like product managers.

3 min read

Stanford Study: Most People are Using AI Wrong

Writing Team: Mar 25, 2026 12:00:00 AM

The problem with AI adoption isn't enthusiasm. It's method.

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The a16z consumer AI report just dropped, and the race for default AI is on. ChatGPT leads, but the map is changing fast — and the real story is what's happening underneath the rankings.

3 min read

The a16z Consumer AI Report Results (Who Uses What)

Writing Team: Mar 19, 2026 7:59:59 AM

ChatGPT has 900 million weekly active users. That's more than 10% of the global population, every week, using one product. By any reasonable measure,...

AI Research AI Models

Princeton researchers scaled reinforcement learning networks to 1,024 layers and got 2x to 50x performance gains — plus humanoid agents that taught themselves parkour. The RL scaling wall may have just cracked.

3 min read

They Gave an AI More Layers and It Learned Parkour (50x Performance Gains)

Writing Team: Mar 18, 2026 8:00:00 AM

Four network layers: the AI falls on its face navigating a maze. 1,024 layers: the same agent walks upright and vaults over walls.

Research AI Models AI Capabilities

Black Forest Labs' Self-Flow framework trains AI models to teach themselves — eliminating external encoder dependencies and cutting training steps by nearly 50x. Here's what it means for enterprise AI and content teams.

3 min read

AI Just Learned to Teach Itself, Which Changes the Math

Writing Team: Mar 16, 2026 8:00:01 AM

The way generative AI models learn has had a structural dependency problem for years, and a German startup just published a credible solution to it.

Research AI Models

New OpenAI research finds frontier AI models can't control their own reasoning traces — and that's actually a safety win. Here's what it means and why it won't stay true forever.

3 min read

AI Can't Hide Its Own Thinking — And That's Actually the Good News

Writing Team: Mar 11, 2026 8:00:00 AM

OpenAI published research this week with a finding that sounds alarming on the surface but lands as something closer to reassuring: frontier AI...

Research OpenAI AI Models

Anthropic's new labor market research finds no unemployment spike for AI-exposed workers yet — but hiring of young workers into those roles is already slowing. Here's what the data actually shows.

4 min read

What the Data Actually Says About AI and Jobs Right Now

Writing Team: Mar 11, 2026 7:59:59 AM

Anthropic just published one of the more rigorous attempts to measure what AI is actually doing to the labor market — not what it might do, not what...

Research AI Jobs AI Capabilities

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS

A-Eye Spy: Daily Brief

Research (2)

10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)