AI in Marketing

A-Eye Spy: Daily Brief

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Research

New OpenAI research finds frontier AI models can't control their own reasoning traces — and that's actually a safety win. Here's what it means and why it won't stay true forever.

3 min read

AI Can't Hide Its Own Thinking — And That's Actually the Good News

OpenAI published research this week with a finding that sounds alarming on the surface but lands as something closer to reassuring: frontier AI...

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Anthropic's new labor market research finds no unemployment spike for AI-exposed workers yet — but hiring of young workers into those roles is already slowing. Here's what the data actually shows.

4 min read

What the Data Actually Says About AI and Jobs Right Now

Anthropic just published one of the more rigorous attempts to measure what AI is actually doing to the labor market — not what it might do, not what...

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Randstad surveyed 27,000 workers across 35 markets. 80% believe AI will change their daily work. Gen Z is the most worried. Job postings for

2 min read

A New Survey: Gen-Z is Most Worried About AI Taking Their Jobs

The generation that grew up digital is the most worried about AI taking their jobs. That's not ironic — it's diagnostic.

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PwC surveyed 4,454 CEOs worldwide and found 56% are getting nothing from AI. The technology isn't broken. The leadership approach is. Here's what separates the 12% who are winning.

3 min read

PwC Survey Says Ai Isn't Benefitting Businesses, and Here's Why

The world's largest consulting firm just surveyed 4,454 CEOs across 95 countries. More than half are getting zero return from their AI investments....

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New Anthropic research reveals AI models have a measurable

3 min read

Your AI Assistant Has a Persona — And It Can Slip

Researchers just mapped the neural architecture of AI identity. What they found explains why chatbots sometimes go off the rails — and it's more...

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Wharton research on 9,593 trials reveals

8 min read

Wharton Research Reveals "Cognitive Surrender"—People Accept AI Answers Without Scrutiny

Researchers at the Wharton School just published findings that should fundamentally change how we think about AI integration into decision-making....

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Stanford economist Erik Brynjolfsson says AI productivity jumped 2.7% in 2025—double the decade average—as we enter

6 min read

Stanford Economist Says AI Productivity Surge Is Finally Here

Erik Brynjolfsson, director of Stanford's Digital Economy Lab and one of the original voices studying AI economics, published a Financial Times op-ed...

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In today’s Apply AI, I’ll show you how to use a chatbot to instantly analyze brand mentions and turn raw data into actionable PR insights.

2 min read

How to Monitor and Evaluate Brand Mentions Using AI (Step-by-Step Guide)

If you’re not actively monitoring your brand mentions, you’re operating blind.

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Pre-registered controlled experiment with 151 professional developers reveals AI coding tools don't damage maintainability—challenging fears while confirming engineering discipline still matters most.

4 min read

New Study Measures What AI Coding Studies Ignore

We finally have research that asks the right question about AI coding tools.

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AI solved a 2,000-year-old Roman board game mystery in hours by testing 100,000 rule combinations, revealing what human archaeologists couldn't crack in a century.

5 min read

AI Just Solved a 2,000-Year-Old Mystery About Roman Games

For nearly a century, a piece of limestone sat in a Dutch museum, covered in deliberate grooves that clearly represented something—but no one could...

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UC Berkeley research reveals AI doesn't reduce workload—it systematically intensifies it through task expansion, blurred boundaries, and increased multitasking pressure.

5 min read

The Productivity Paradox: AI Makes You Work More, Not Less

Berkeley researchers just destroyed AI's central promise.

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Survey of 1,057 faculty shows 90% believe AI diminishes critical thinking, 95% see increased student overreliance, yet 68% report no institutional preparation. We should be concerned.

4 min read

Faculty Survey Reveals Deep Anxiety About AI in Educatio

The American Association of Colleges and Universities and Elon University just surveyed 1,057 faculty members about generative AI's impact on higher...

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS