AI in Marketing

A-Eye Spy: Daily Brief

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Research

A Stanford study conducted inside Google found that most people adopt AI wrong. The ones who got it right weren't better at prompting — they thought like product managers.

3 min read

Stanford Study: Most People are Using AI Wrong

The problem with AI adoption isn't enthusiasm. It's method.

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The a16z consumer AI report just dropped, and the race for default AI is on. ChatGPT leads, but the map is changing fast — and the real story is what's happening underneath the rankings.

3 min read

The a16z Consumer AI Report Results (Who Uses What)

ChatGPT has 900 million weekly active users. That's more than 10% of the global population, every week, using one product. By any reasonable measure,...

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Princeton researchers scaled reinforcement learning networks to 1,024 layers and got 2x to 50x performance gains — plus humanoid agents that taught themselves parkour. The RL scaling wall may have just cracked.

3 min read

They Gave an AI More Layers and It Learned Parkour (50x Performance Gains)

Four network layers: the AI falls on its face navigating a maze. 1,024 layers: the same agent walks upright and vaults over walls.

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Black Forest Labs' Self-Flow framework trains AI models to teach themselves — eliminating external encoder dependencies and cutting training steps by nearly 50x. Here's what it means for enterprise AI and content teams.

3 min read

AI Just Learned to Teach Itself, Which Changes the Math

The way generative AI models learn has had a structural dependency problem for years, and a German startup just published a credible solution to it.

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New OpenAI research finds frontier AI models can't control their own reasoning traces — and that's actually a safety win. Here's what it means and why it won't stay true forever.

3 min read

AI Can't Hide Its Own Thinking — And That's Actually the Good News

OpenAI published research this week with a finding that sounds alarming on the surface but lands as something closer to reassuring: frontier AI...

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Anthropic's new labor market research finds no unemployment spike for AI-exposed workers yet — but hiring of young workers into those roles is already slowing. Here's what the data actually shows.

4 min read

What the Data Actually Says About AI and Jobs Right Now

Anthropic just published one of the more rigorous attempts to measure what AI is actually doing to the labor market — not what it might do, not what...

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Randstad surveyed 27,000 workers across 35 markets. 80% believe AI will change their daily work. Gen Z is the most worried. Job postings for

2 min read

A New Survey: Gen-Z is Most Worried About AI Taking Their Jobs

The generation that grew up digital is the most worried about AI taking their jobs. That's not ironic — it's diagnostic.

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PwC surveyed 4,454 CEOs worldwide and found 56% are getting nothing from AI. The technology isn't broken. The leadership approach is. Here's what separates the 12% who are winning.

3 min read

PwC Survey Says Ai Isn't Benefitting Businesses, and Here's Why

The world's largest consulting firm just surveyed 4,454 CEOs across 95 countries. More than half are getting zero return from their AI investments....

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New Anthropic research reveals AI models have a measurable

3 min read

Your AI Assistant Has a Persona — And It Can Slip

Researchers just mapped the neural architecture of AI identity. What they found explains why chatbots sometimes go off the rails — and it's more...

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Wharton research on 9,593 trials reveals

8 min read

Wharton Research Reveals "Cognitive Surrender"—People Accept AI Answers Without Scrutiny

Researchers at the Wharton School just published findings that should fundamentally change how we think about AI integration into decision-making....

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Stanford economist Erik Brynjolfsson says AI productivity jumped 2.7% in 2025—double the decade average—as we enter

6 min read

Stanford Economist Says AI Productivity Surge Is Finally Here

Erik Brynjolfsson, director of Stanford's Digital Economy Lab and one of the original voices studying AI economics, published a Financial Times op-ed...

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In today’s Apply AI, I’ll show you how to use a chatbot to instantly analyze brand mentions and turn raw data into actionable PR insights.

2 min read

How to Monitor and Evaluate Brand Mentions Using AI (Step-by-Step Guide)

If you’re not actively monitoring your brand mentions, you’re operating blind.

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS