AI in Marketing

Law firm marketing

Tim Fox of Ogletree Deakins on rolling out AI at a law firm — what failed, what worked, and a concrete buy-vs-build framework any professional services firm can use.

3 min read

What Ogletree Deakins Learned the Hard Way About Rolling Out AI

Writing Team: Aug 12, 2026, 12:00:00 AM

Most AI adoption content is either a vendor pitch or a vague success story. Tim Fox's session was neither. It was an honest account from inside...

At the 2026 AI Agent Conference in New York, a session on legal AI introduced one of the most powerful ideas of the conference — digital twins of expert practitioners — and what it means for every professional services firm.

4 min read

Legal AI, Digital Twins, and AI-Native Legal Operations

Joy Youell: May 11, 2026, 12:00:01 AM

At the AI Agent Conference in New York, a session focused on legal AI and compliance operations introduced what I'd argue was one of the most...

Professional services Law firm marketing Legalities AI Adoption

New York's proposed law would ban AI chatbots from impersonating lawyers and licensed professionals — and let users sue if they're harmed. Here's why the bill's design is smart, and why it matters beyond New York.

3 min read

New York Wants to Make It Illegal for AI to Pretend It's Your Lawyer

Writing Team: Mar 12, 2026, 8:00:01 AM

There is currently no law in the United States preventing an AI chatbot from claiming to be a licensed attorney and then giving you legal advice....

Law firm marketing AI Governance

New research shows AI can retrieve legal precedents but can't perform abductive reasoning—constructing plausible arguments from incomplete facts. Why this matters for every industry deploying AI.

4 min read

AI Can Read Every Law Ever Written—But It Can't Think Like a Lawyer

Writing Team: Nov 10, 2025, 8:00:00 AM

Computer scientist Randy Goebel has been running a competition for over a decade that exposes AI's most fundamental weakness in legal reasoning: it...

Research Law firm marketing Agentic AI Legalities

10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS