AI in Marketing

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A detailed SEO analysis of the 2024 “GEO: Generative Engine Optimization” paper (KDD ’24), clarifying what the research actually proves about AI search visibility, what it assumes, and how marketers should realistically interpret its findings.

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GEO: What the KDD Paper Actually Proves — and What It Doesn’t

Picture of Joy Youell Joy Youell: Mar 3, 2025 12:00:00 AM

In 2024, researchers from Princeton University, IIT Delhi, and independent collaborators published a paper titled “GEO: Generative Engine...

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

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Get Joy’s 10 go-to AI prompts