AI in Marketing

A-Eye Spy: Daily Brief

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Here's why Gemini season has become a cautionary tale of tech hubris and the slow strangulation of the open web.

4 min read

Google's AI Fever Dream: How Gemini Season Became a Content Apocalypse

Picture of Writing Team Writing Team: May 27, 2025 10:38:24 AM

Sundar Pichai stood at Google I/O 2025 and declared "the season of Gemini begins," making an astrological reference that's more fitting than he...

AI seo Google Gemini
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A detailed SEO analysis of the 2024 “GEO: Generative Engine Optimization” paper (KDD ’24), clarifying what the research actually proves about AI search visibility, what it assumes, and how marketers should realistically interpret its findings.

5 min read

GEO: What the KDD Paper Actually Proves — and What It Doesn’t

Picture of Joy Youell Joy Youell: Mar 3, 2025 12:00:00 AM

In 2024, researchers from Princeton University, IIT Delhi, and independent collaborators published a paper titled “GEO: Generative Engine...

seo GEO Research
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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS

Get Joy’s 10 go-to AI prompts