AI in Marketing

A-Eye Spy: Daily Brief

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Google

AI Overviews now appear on 14% of shopping queries in Google Search — up 5.6x in four months. New data from 20.9 million SERPs shows eCommerce is no longer insulated from AI's impact on organic clicks.

3 min read

AI Overviews Appear On 14% Of Shopping Queries in Google

ECommerce sites had a brief window of immunity from AI Overviews. That window has closed.

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Google's Groundsource methodology used Gemini to analyze decades of public reports and identified 2.6 million historical flood events across 150 countries. The result is a flash flood prediction model that didn't exist before — because the data didn't exist before.

3 min read

Google Activates AI to Predict Natural Disasters

Predicting a disaster requires data about past disasters. For urban flash floods, that data largely didn't exist — which meant the models couldn't be...

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Google's Universal Commerce Protocol just added cart management, real-time catalog access, and loyalty linking. The open standard for AI-driven shopping is quietly becoming the infrastructure layer for agentic commerce.

3 min read

Google Updates Agentic AI Shopping Protocol

The storefront is moving. The infrastructure beneath it is moving faster.

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Google Maps just got its biggest navigation update in over a decade. Gemini is now answering complex real-world questions and rendering your drive in 3D. Here's what changed and why it matters.

3 min read

Google Maps Gets Reimagined With Gemini

For twenty years, Maps told you how to get somewhere. Now it's trying to tell you what to do when you get there.

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Google's Personal Intelligence connects your Gmail, Photos, and purchase history to deliver hyper-personalized AI responses. The convenience is real. So is the data picture behind it.

3 min read

Google's Personal Intelligence Delivers, Well, Hyper-Personalization

The most personal assistant you've ever had is also the one that's read all your email.

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Google just launched a full-stack AI coding agent in Google AI Studio that takes prompts to production-ready apps — with Firebase backend, authentication, and multiplayer support built in. Here's what it means for builders and marketers alike.

3 min read

Google Launches Full-Stack Coding AI

The prototype-to-production gap just got significantly shorter.

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Google quietly killed its crowdsourced AI health advice feature. It called the shutdown a

3 min read

Google Kills its Crowdsourced AI Health Advice Feature

"A revolutionary use of AI to transform health outcomes globally." That's how Google described its "What People Suggest" feature when it launched — a...

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Gemini inside Google Sheets can build formulas, add dropdowns, shade cells, and generate charts — if you know how to prompt it correctly. Here's the practical breakdown.

5 min read

How to Use Gemini in Google Sheets to Build Complex Spreadsheet Models

Most people have a spreadsheet they know they need to build and keep not building. Maybe it's a lead scoring model. Maybe it's a forecasting tracker...

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Google's Canvas in AI Mode lets users build live dashboards and tools directly inside Search. Here's what it means for marketers — and what it quietly gets wrong.

2 min read

Google Just Built a Whiteboard Inside Your Search Bar

Google's AI Mode now includes Canvas, a live workspace embedded directly in Search that lets you build documents, dashboards, and interactive tools...

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Google's new open-source Workspace CLI gives AI agents direct access to Gmail, Docs, Sheets, and more. Here's what it means for enterprise automation — and what marketers should actually do about it.

2 min read

Google Workspace Just Got a Command Line

Google quietly released a CLI for its entire Workspace suite — Gmail, Drive, Docs, Sheets, Calendar, Chat — and the implications for enterprise...

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Learn how to track ChatGPT, Claude, Gemini, Perplexity, and Copilot traffic in GA4 by building acquisition-based segments to measure generative engine impact and website behavior.

2 min read

How to Build a GA4 Report to Track Generative Engine Traffic (ChatGPT, Claude, Gemini & More)

As marketers, we’re increasingly asking two big questions:

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS