--- title: A Curb on Traditional Searching description: Learn how PR pros can leverage this trend of social search replacing traditional search engines. image: https://winsomemarketing.com/hubfs/A%20Curb%20on%20Traditional%20Searching.png --- 1 min read # A Curb on Traditional Searching [![Picture of Joy Youell](https://winsomemarketing.com/hubfs/6-Jun-13-2024-07-41-10-9409-PM.png) Joy Youell ](https://winsomemarketing.com/winsome-pr/author/joy-youell) : Jun 7, 2024 4:28:18 PM [PR](https://winsomemarketing.com/winsome-pr/tag/pr) ![A Curb on Traditional Searching](https://winsomemarketing.com/hubfs/A%20Curb%20on%20Traditional%20Searching.png) Where do people even go for info these days?  I mean, Google and Bing used to be the go-tos, right?  But now, it seems like [everyone's ](https://www.thedrum.com/opinion/2024/01/24/2024-the-year-social-search-takes-over-and-social-seo-becomes-essential#:~:text=Social%20search%20will%20be%20the,social%20media%20to%20search%20engines.)making a beeline for social media platforms like [TikTok](https://www.tiktok.com/@winsomepr), Facebook, Instagram, and YouTube.  It's like a whole new world out there. ## The Social Search Surge So, you've got this thing called social search, where folks are ditching the old-fashioned search engines for a scroll through their social feeds.  And you know who's leading the charge? Gen Z and those millennials.  They're all about [TikTok](https://www.nytimes.com/2022/09/16/technology/gen-z-tiktok-search-engine.html) and Insta over Google any day. ## The Allure of Social Search What's the big draw? Well, it's all about that personal touch.  Social search serves up results from your own network, your buddies, your tribe.  None of that generic link nonsense you get from Google.  Plus, people seem to trust the content more—it's like word of mouth on steroids. ## Social Search Edition For the PR crowd, this social search stuff is a whole new ball game.  Stats show that a boatload of consumers are using social media to sniff out new products and even make purchases based on what they find.  So, if you're not on board with social search, you might as well be living in the Stone Age. ## Navigating the Social Search Terrain To ride this social search wave, PR pros gotta get savvy: 1. Picking Platforms: Figure out where your peeps hang out online and set up shop there. 2. Content Creation: Whip up stuff that's actually interesting and useful—no snooze-fests allowed. Think videos, influencer collabs, the whole shebang. 3. Quality Control: Don't skimp on quality. Crappy content gets lost in the noise. 4. Keywords and Hashtags: Throw in some keywords and hashtags to help folks find your stuff. 5. Trend Riding: Keep your finger on the pulse of what's hot and jump in when it makes sense. 6. Engagement: It's not enough to just post and ghost. Get in there and chat with your audience. 7. User-Generated Content: Let your fans do some of the heavy lifting. User-generated content is like gold in the social search world. ## Embracing the Social Search Revolution The rise of social search is shaking things up in the digital realm.  Brands that hop on board can craft killer campaigns that really resonate with their audience.  By playing the social search game right—picking the right platforms, churning out killer content, and engaging with fans—brands can forge real connections and guide consumers along the buyer's journey in style. [![Why AI Search Is Changing the PR Game Forever](https://winsomemarketing.com/hubfs/USED%20-%202025-09-23T145736.175.png) ](https://winsomemarketing.com/winsome-pr/why-ai-search-is-changing-the-pr-game-forever) #### [Why AI Search Is Changing the PR Game Forever](https://winsomemarketing.com/winsome-pr/why-ai-search-is-changing-the-pr-game-forever) ![Picture of Joy Youell](https://winsomemarketing.com/hs-fs/hubfs/6-Jun-13-2024-07-41-10-9409-PM.png?width=30&name=6-Jun-13-2024-07-41-10-9409-PM.png) [Joy Youell](https://winsomemarketing.com/winsome-pr/author/joy-youell) : Sep 23, 2025 6:40:37 PM Twenty years ago, PR followed simple rules. You pitched stories to publications that your audience read. That was it. Then search engines changed... [PR](https://winsomemarketing.com/winsome-pr/tag/pr) [Generative AI](https://winsomemarketing.com/winsome-pr/tag/generative-ai) [Read More](https://winsomemarketing.com/winsome-pr/why-ai-search-is-changing-the-pr-game-forever) [![How MarTech Teams Can Combine AI SEO and Digital PR to Show Up on Page One](https://winsomemarketing.com/hubfs/USED%20-%202025-12-19T174448.250.png) ](https://winsomemarketing.com/winsome-pr/how-martech-teams-can-combine-ai-seo-and-digital-pr-to-show-up-on-page-one) #### [How MarTech Teams Can Combine AI SEO and Digital PR to Show Up on Page One](https://winsomemarketing.com/winsome-pr/how-martech-teams-can-combine-ai-seo-and-digital-pr-to-show-up-on-page-one) ![Picture of Joy Youell](https://winsomemarketing.com/hs-fs/hubfs/6-Jun-13-2024-07-41-10-9409-PM.png?width=30&name=6-Jun-13-2024-07-41-10-9409-PM.png) [Joy Youell](https://winsomemarketing.com/winsome-pr/author/joy-youell) : Dec 29, 2025 4:30:00 PM You know what keeps me up at night? Besides the fact that my neighbor refuses to wave back and the ongoing mystery of why anyone needs seventeen... [PR](https://winsomemarketing.com/winsome-pr/tag/pr) [Read More](https://winsomemarketing.com/winsome-pr/how-martech-teams-can-combine-ai-seo-and-digital-pr-to-show-up-on-page-one) [![AI, Content Knowledge Graphs, and Everything in Between](https://winsomemarketing.com/hubfs/AI%2c%20Content%20Knowledge%20Graphs%2c%20and%20Everything%20in%20Between.png) ](https://winsomemarketing.com/winsome-pr/ai-content-knowledge-graphs-and-everything-in-between) 1 min read #### [AI, Content Knowledge Graphs, and Everything in Between](https://winsomemarketing.com/winsome-pr/ai-content-knowledge-graphs-and-everything-in-between) ![Picture of Joy Youell](https://winsomemarketing.com/hs-fs/hubfs/6-Jun-13-2024-07-41-10-9409-PM.png?width=30&name=6-Jun-13-2024-07-41-10-9409-PM.png) [Joy Youell](https://winsomemarketing.com/winsome-pr/author/joy-youell) : Oct 7, 2024 5:03:41 PM Okay, let me paint a picture for you. I'm sitting at dinner with a friend—this was, I don't know, ten years ago. And we’re just tossing ideas around... [PR](https://winsomemarketing.com/winsome-pr/tag/pr) [Read More](https://winsomemarketing.com/winsome-pr/ai-content-knowledge-graphs-and-everything-in-between) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Joy Youell", "url" : "https://winsomemarketing.com/winsome-pr/author/joy-youell" }, "dateModified" : "2024-06-10T13:01:02.346Z", "datePublished" : "2024-06-07T20:28:18.000Z", "headline" : "A Curb on Traditional Searching", "image" : [ "https://winsomemarketing.com/hubfs/A%20Curb%20on%20Traditional%20Searching.png" ], "mainEntityOfPage" : { "@id" : "https://winsomemarketing.com/winsome-pr/a-curb-on-traditional-searching", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://winsomemarketing.com/hubfs/Final-02.png" }, "name" : "Winsome Marketing" } } ```