Podcast PR Strategies: Why Podcasts Deserve a Seat at the PR Table

Alright, let’s talk about podcasts. You know, those things everyone suddenly can’t stop talking about? Turns out, they’re a PR goldmine. Traditional media? It’s fine—if you want to shout into the void. Podcasts, though? They’re like a good dinner conversation. For PR pros, they’re essential. And if you’re not using them yet, what are you waiting for? A handwritten invitation?

WHY PODCASTS ARE ESSENTIAL FOR PR

Let me spell it out: podcasts are where people actually listen. They’re not scrolling, flipping channels, or muting ads. Nope, they’re tuned in, earbuds jammed in tight, like they’ve got nothing better to do. And here’s the kicker—90 million Americans are tuning in weekly. People are really paying attention. This isn’t just background noise, folks. If you're trying to find an audience that’s actually listening, podcasts are your best bet.

Key Takeaways:

• Podcasts reach niche audiences—you know, the ones who care.
• They let you tell a story without someone interrupting.
• Listeners actually stick around. Imagine that.

HOW TO IDENTIFY THE RIGHT PODCASTS FOR YOUR PR CAMPAIGN

Look, not every podcast is worth your time. Some are great, others—well, let’s just say they’re still “finding their voice.” So, how do you find the gems? Use tools like Podchaser, Muck Rack, or Rephonic—because winging it isn’t a strategy.

Steps to Find the Perfect Podcast:

1. Define your audience: Who are you trying to impress? Think about it.
2. Use directories: Podchaser’s got filters, and filters are your friend.
3. Check metrics: Don’t just pick a podcast because the host seems nice. Do your homework.

TIPS FOR CRAFTING A WINNING PODCAST PITCH

Let me guess—you’re thinking, “How hard can pitching be?” Well, harder than you think. You can’t just say, “Hi, I’m amazing, put me on your podcast.” Nobody cares. Here’s what actually works:

• Make it personal: Mention a recent episode. Show them you’re not just spamming every podcaster alive.
• Show your value: What do you bring to the table? And no, just being you isn’t enough.
• Keep it short: Nobody’s reading your manifesto. Get to the point.

MEASURING THE IMPACT OF PODCAST PR STRATEGIES

Here’s the thing—podcast ROI isn’t as obvious as counting likes on Instagram. But it’s not impossible, either. You just have to dig a little deeper. Use metrics like listener growth, audience engagement, and good old-fashioned feedback.

Tools for Measurement:

• Google Analytics: Track those clicks and prove you’re not wasting time.
• Social Listening Tools: See what people are saying about you. Or not saying—both are helpful.
• Surveys: Ask your audience. Radical idea, right?

PODCASTS DESERVE A SEAT AT THE PR TABLE

Let’s face it: the media world is a mess. Fragmented, noisy, chaotic—you name it. But podcasts? They’re the calm in the storm. They let you skip the middleman and talk directly to people who get it. If you’re serious about PR, you need podcasts in your corner. Period.