10 WAYS TO MASTER PR PITCHING IN THE AGE OF MEDIA LAYOFFS

So, you’ve noticed how navigating the whole media relations game feels a bit like trying to wrestle a greased-up walrus.

And just when you think you’ve got a grip, bam!

Media layoffs hit like a tidal wave, making things even trickier.

But fear not, because I’ve got some tricks up my sleeve to help you ride this wild wave.

1. FOCUS ON WHAT YOU CAN CONTROL

Listen up, friends.

We can’t control the crazy economics of newsrooms, but we sure can control the stories we tell. 

Dive deep into the art of storytelling and watch those pitches soar.

2. DOUBLE-CHECK YOUR PR PITCHING FUNDAMENTALS

Seriously, let’s not forget the basics. 

Always include contact info in your pitches, and for the love of all things holy, make your news easy to find on your website. 

Keep it simple, but don’t skip out on the essentials.

3. CONCENTRATE ON CONTRIBUTED ARTICLE OPPORTUNITIES

Now here’s a golden nugget for ya: contributed articles. 

Pitch those bad boys with a killer perspective that’ll make editors do a double take. 

Thought leadership isn’t just about flashy words; it’s about genuine insights that pack a punch.

4. TAKE STOCK OF THE ALTERNATIVES

In a world of constant change, you gotta stay nimble. 

Explore new platforms like podcasts and influencers, and hey, why not experiment with off-peak pitching days? 

Adapt or get left in the dust, my friends.

5. ANALYZE PAST PITCHES

Time to put on your detective hat and crack the case of the successful pitch. 

Dive into your past pitches, dissect what worked, and replicate that magic. 

Oh, and don’t forget to use tools like SalesHandy to keep tabs on performance.

6. CONDUCT DATA STUDIES

Data, my dear Watsons, is the name of the game. 

SaaS companies, listen up—analyze that sweet, sweet data and watch your PR game reach new heights.

7. FIELD A SURVEY AND USE IT TO CREATE A REPORT

Surveys can be your best friend or your worst enemy. 

Craft ’em right, and you’ll have journalists eating out of the palm of your hand. 

Just remember: no leading questions, folks.

8. USE PAID MEDIA FOR EARNED MEDIA PURPOSES

Ever heard of strategic advertising? Well, now you have. 

Use paid media to boost your earned media efforts and watch the magic unfold. 

Twitter, I’m looking at you.

9. CREATE A PLAYBOOK FOR SHARING NEWS YOU’VE EARNED

You’ve landed that sweet media coverage—now what? 

Share that baby far and wide! 

From internal emails to social media blitzes, get that coverage in front of as many eyeballs as possible.

10. USE CONTENT MARKETING FOR PR PURPOSES

Last but not least, let’s talk content marketing. 

It’s not just about churning out content—it’s about crafting stories that resonate and build credibility over time. 

Trust me, it’s a game-changer.

EMBRACE CHANGE, THRIVE, AND KEEP PITCHING!

As the media landscape keeps doing its funky dance, remember this: Adaptability and innovation are your secret weapons. 

Nail these PR pitching strategies, and you’ll surf through those media layoffs like a boss. 

Keep that creative fire burning, stay resilient, and never stop pitching!