5 PR Strategies for Success on Bluesky and RedNote

Alright, so social media has been around forever. You think this is some newfangled thing? No! Back in the 1970s, they had this PLATO system—message boards, email, chat rooms, the whole deal. It was the beginning of the end. Then came AOL, CompuServe, all that jazz. And now? We’ve got Bluesky, RedNote, and whatever else people decide to waste their time on.

Fast forward to 2025—TikTok’s on the ropes, Trump’s somehow involved (of course he is), and RedNote is pulling in 700,000 users like it’s giving away free bagels. Meanwhile, Bluesky is trying to be the cool kid in the back of the room.

For PR folks, this raises a big question: “Should I be wasting my time here?” Let’s break it down.

1. STOP THINKING SOCIAL MEDIA IS A MONEY MACHINE

Oh, you think you’re gonna cash in just because you signed up? No. People don’t want to be sold to every second of the day. They want a little conversation, a little back and forth. Build a real audience, and maybe—maybe—something good will come of it.

Brands that succeed on new platforms aren’t the ones pumping out ad copy disguised as engagement. They’re the ones jumping into conversations, responding like real people, and actually making themselves useful. If your first instinct is to flood the place with promos, don’t be surprised when people ignore you.

The key factor is whether a platform actually does something for you. Most brands are sitting back, watching, waiting. They don’t have time to throw money at another trend that might fizzle out in six months. Focus on engagement first. If the audience grows, then—and only then—start thinking about conversions.

2. DON’T GO IN GUNS BLAZING

New platform, no rules, no structure—who even knows what works? So, slow down. Lurk a little. See what people are doing. Then dip your toe in. Post here, comment there. Just don’t be that guy who shows up and immediately starts selling stuff. Nobody likes that guy.

Start small. Test different types of content. See what actually resonates. A quiet launch is better than a loud failure. Too many brands go all in, only to realize too late that they have no idea how the platform works. You don’t need to be the first brand on Bluesky or RedNote, but you should at least be prepared if your audience starts migrating.

PR is a long game. You don’t just jump in and expect results overnight. Establish a presence, build credibility, and adjust your approach as needed.

3. GET IN EARLY, BUT DON’T BE A TRY-HARD

You want to be an early adopter? Fine. But don’t act like you own the place. Secure your name, poke around, see what sticks. If you actually participate, people might start paying attention to you.

Being first on a platform has its advantages. There’s less noise, which means more visibility for the people who actually engage. But if you come in swinging with the same strategy you use on Instagram or X, you’ll look out of place. Every platform has its own culture, and the brands that succeed are the ones that understand that before they start posting.

The best KPIs are the basics. 

• Are people visiting your site?
• Are they engaging?
• Are they talking about you? 

If not, maybe it’s time to rethink your approach. Vanity metrics don’t mean anything if there’s no real connection happening.

4. STOP POSTING, START TALKING

Nobody logs onto a brand-new platform to read some slick corporate nonsense. They want real conversations. Maybe even a little wit. A little personality. Don’t shove marketing fluff in their faces before you even know what they like.

Engagement beats broadcasting, every time. Think of it like walking into a party. If you immediately start handing out business cards and pitching people, you’re the worst person in the room. But if you actually talk to people, find common ground, and add to the conversation, they’ll remember you. Same rules apply here.

PR is about reputation. People want brands that feel real, not just a bunch of ad copy in a trench coat. Pay attention to what people are talking about, join the discussion, and let your brand develop naturally within the platform’s ecosystem.

5. BE READY TO BAIL

Remember Clubhouse? Yeah, nobody does. These things come and go. So, if Bluesky or RedNote turns out to be a dud, don’t get sentimental. Pack up and move on. Adapt, adjust, keep it moving.

PR isn’t about planting a flag and staying put no matter what. It’s about understanding where people are and meeting them there. If a platform stops working for your audience, shift your focus. The brands that last aren’t the ones that get too attached to a single platform—they’re the ones that understand their audience and go where the conversations are happening.

THE ONE THING THAT NEVER CHANGES

Social media is a revolving door. People come, people go. The one thing that stays the same? People want connection. They don’t care about your logo. They care about who’s behind it. So be a person. Engage. And for the love of everything, don’t be annoying.

There you go. Five PR strategies. Take them or leave them. But don’t say you weren’t warned.