Your 'Boring' Business Has Stories - You Just Can't See Them

You know what I hear all the time? "Our business is just too boring for PR." Industrial manufacturing, accounting services, B2B software that makes other software work better - I've heard it all. And honestly? It's complete nonsense.

Here's the thing: there's no such thing as a boring business. There are only boring ways of talking about interesting businesses. And if you think your company falls into the "unsexy" category, you're probably sitting on a goldmine of stories without even knowing it.

THE MYTH OF THE UNSEXY BUSINESS

Let me tell you something, some of the best PR campaigns I've seen have come from companies that thought they were "boring." The concrete company that changed how we build earthquake-resistant buildings. The payroll software that helped small businesses survive the pandemic. The industrial cleaning service that keeps our food supply safe.

These aren't boring stories. They're human stories wrapped in industry jargon, waiting for someone smart enough to unwrap them.

The problem isn't that your business lacks interesting angles. It's that you're too close to see them. When you're deep in the day-to-day operations, everything feels routine. But what feels mundane to you might be fascinating to everyone else.

EVERY BUSINESS HAS A STORY (REALLY)

Think about it this way: your business exists because it solves a problem. Someone, somewhere, needed what you do badly enough that they were willing to pay for it. That's inherently interesting.

Maybe you're the company that makes the tiny sensors in medical devices. Sure, that sounds technical and dry. But those sensors are literally saving lives every day. Maybe you run a logistics company that moves widgets from point A to point B. Boring, right? Except during a supply chain crisis, you're the hero keeping shelves stocked.

The story isn't what you do. It's why it matters. And trust me, it matters to someone.

THE HIDDEN GOLDMINE IN YOUR COMPANY

Your stories are hiding in plain sight. They're in the problem you originally set out to solve. They're in the late-night brainstorming sessions that led to your breakthrough product. They're in the customer who called to thank you for something you thought was routine.

They're also in your people. The engineer who came up with an elegant solution to a complex problem. The customer service rep who went above and beyond. The CEO who pivoted the company during tough times. These are all stories waiting to be told.

And here's what's really wild: sometimes the "boring" businesses have the best stories because nobody expects them. When a flashy tech startup gets press, that's expected. When a 50-year-old manufacturing company gets featured in a major publication, that's memorable.

WHAT THIS MEANS FOR YOUR PR STRATEGY

Stop apologizing for what you think makes your business unsexy. Instead, start digging for the human interest angles that exist in every company. Look for the impact you're making, the problems you're solving, and the people whose lives you're touching.

Your industry might be niche, but your stories don't have to be. Focus on the universal themes: innovation, perseverance, problem-solving, and community impact. These resonate with everyone, regardless of whether they understand your specific industry.

The best PR doesn't make boring businesses seem exciting. It reveals the exciting stories that were there all along.

Ready to uncover the stories hiding in your "boring" business? Let's dig in and find the narrative gold that's been sitting right under your nose.

Ready to turn your "unsexy" business into compelling stories that actually get attention? Drop us a line - we're pretty good at finding the interesting angles everyone else misses.