RESPECT
HONESTY
EFFORT
NOVELTY
BEAUTY
RESPECT
For the craft…
We respect the incredible history of our craft. From etchings in stone to touchscreen tablets, written communication has carried human ideas for as long as measured time.
It is an incredible honor to develop a skill that is tied to no technology, limited by no constraints of modernity and will outlast our physical presence on this planet.
For each other…
People are not tools to be used but entities to be treasured. We believe in respecting each other’s autonomy, time, emotions and stated needs.
This same respect is applied to our conduct with clients.
HONESTY
In the work…
To be an honest creative professional is a compelling goal.
It means that we strive to be in touch with our best selves and be honest about where and how we fail. This is an ongoing journey and we are dedicated to seeking out the light.
In the business…
We do not lie. Plain and simple. Almost all moral failures can be traced back to deception. We tell the truth even when it is inconvenient, painful, or not in our best interest.
We never have to ‘get our story straight’ because we are honest people.
EFFORT
Work is beautiful. Valuable. Hard. Important.
We are unafraid of hard work and dedicated to bringing our full selves into effort each day.
That said, we don’t chase an arbitrary standard of subjective ‘perfection.’
Instead, we maintain a group commitment to the effort that moves us forward to new levels of competence and excellence.
NOVELTY
When an artistic craft is commercialized, it faces an instant threat. The creator may become comfortable, or even mildly disillusioned, going through the motions and relying on old tricks.
Rather than resting on ‘what has worked,’ we choose to live in active pursuit of novelty.
What’s next?
What’s better?
What now?
This drives discovery.
BEAUTY
Agency life is busy. We are extraordinarily productive humans.
We must create balance in our business, carving out time to be still, appreciative, and observant.
Numerous practices are built into our workweek and agency structure to ensure that everyone has time to create and enjoy beautiful things.
